Funding
Hardik Pandya invests in The Souled Store
By Startup Enthusiast ·
- Date
- Company
- The Souled Store
- What it does
- Hardik Pandya
- Kind
- Funding
- Amount
- Undisclosed
- Based in
- Mumbai
- Founded
- 2013
What they do
Cricketer Hardik Pandya, the brand’s ambassador since 2022, became an investor in The Souled Store; the amount was not shared
What happened
He said he wants to help the brand grow as it pushes to be a top destination for young shoppers
Why it matters
Pandya is managed by RISE Worldwide, and the move deepens a tie that began with his jerseys and merchandise
The details
- Hardik Pandya invested an undisclosed sum.
- He has been brand ambassador since 2022.
- He is managed by RISE Worldwide.
- The brand targets young shoppers.
- It sells cricket and team merchandise.
The bigger picture
- A cricket star as owner helps with sports merch sales.
- Celebrity stakes are common in Indian D2C brands.
- It came as the brand turned profitable.
About the business
- The Souled Store makes and sells pop-culture clothing and merchandise under licences such as Marvel, Naruto and One Piece.
- Most sales come through its own website and app, with a growing chain of stores across India.
- It holds over 200 licences and also sells casual wear, footwear and accessories.
Investors
Founders
- Vedang Patel, Co-founder and CEO
- Rohin Samtaney, Co-founder
- Harsh Lal, Co-founder
- Aditya Sharma, Co-founder
Other articles talking about it
More on The Souled Store
- The Souled Store eyes deal at triple valuation29 September 2026 · Stake sale · ₹400–500 Cr
- The Souled Store turns profitable, eyes expansion18 April 2026 · Milestone
- Actor Sara Ali Khan invests in The Souled Store3 April 2026 · Funding
- The Souled Store nears ₹500 crore in revenue29 December 2025 · Results
- The Souled Store buys rival brand Redwolf29 April 2025 · Acquisition
- The Souled Store plans up to Rs 2,000 crore IPO24 February 2025 · IPO · up to Rs 2,000 crore
- The Souled Store turns profitable as FY24 revenue jumps 55%20 February 2025 · Results · Rs 360 crore revenue
- The Souled Store plans Middle East entry in 202513 January 2025 · Launch