Launch · Commerce & Consumer Brands

The Kaftan Company expands into Middle East markets

By Startup Enthusiast · 7 September 2026

What they do

The Kaftan Company sells over 1000 product variants across women's wear, maternity, kidswear, and men's loungewear

The brand completed ten years in business and launched the Homebody nightwear collection for women aged 21–34

The company focuses on sustainable production and women's empowerment, with a workforce that is over 80 percent female

The Kaftan Company is marking its tenth year of operations with a strategic expansion into the Middle East.
The brand has officially launched its new Homebody nightwear collection targeting women between the ages of 21 and 34.
This new collection features diverse designs including whimsical cat prints, tropical florals, and retro plaids.
The company previously established an international footprint in 2018–19 through Amazon operations in the USA and UAE.
Management plans to continue its Middle East market penetration throughout the 2026–27 fiscal period.

The Indian sleepwear and nightwear market is currently valued at approximately USD 1.37 billion.
Industry projections suggest this market will exceed USD 2.2 billion by the year 2034.
Online distribution channels currently account for over 40 percent of the total sleepwear market in India.

The brand operates as India's first retailer dedicated exclusively to kaftans.
Its catalog spans more than 1000 SKUs across women's wear, maternity, kidswear, and men's loungewear.
The company uses near-zero-waste bulk production methods and proprietary digital printing techniques.
Products are sold through major platforms like Myntra, Nykaa Fashion, Tata CLiQ, and Zivame.
The brand operates its first physical retail store in Banjara Hills, Hyderabad.
More than 80 percent of the company's workforce consists of women.
The firm provides training in stitching and production while supporting the education of its employees' children.

The company intends to scale its presence across multiple countries in the Middle East through 2027.