The Dough Therapy raises ₹5.25 crore seed round
By Abha Lohia ·
- The Dough Therapy sells vegetarian and vegan gourmet pizzas through ten outlets across Mumbai, a chain started in 2020
- Michigan Capital Advisors, earlier called Melwani Finance, led the seed round, with Equiglobe Investment also taking part, at a ₹35 crore valuation
- Most of the money goes to opening outlets, aiming for twenty in a year, plus new cities and franchise partners
What happened
- The Dough Therapy raised ₹5.25 crore in a seed round.
- Michigan Capital Advisors led, with Equiglobe Investment.
- The round values the brand at ₹35 crore.
- Sixty percent of funds go to expansion.
- Fifteen percent goes to marketing, and 25% to supply chain and kitchen technology.
Why it matters
- The brand wants to grow from 10 to 20 outlets in twelve months.
- It plans to enter new cities beyond Mumbai.
- Growth will mix own outlets, dine-in formats and franchises.
The business
- Gourmet pizza brand started in 2020.
- Offers over 30 vegetarian and vegan varieties.
- Runs 10 outlets in Mumbai.
- Serves new and returning customers.
The founders
AD
Abhishek Dedhia
Co-founderMC
Mohit Chheda
Co-founderGM
Gaurav Majrekar
Co-founderWho put in money
- Michigan Capital Advisors Lead — Formerly Melwani Finance
- Equiglobe Investment Participant
In numbers
10Outlets · 2026
What happens next
- Expand to 20 outlets over the next 12 months.
Earlier rounds
- Seed: ₹5.25 Cr
Terms in this story
- Funding stage: Startups raise money in steps called funding stages: pre-seed, seed, Series A, B, C and later, ending in a stock-market listing or a sale. Each step is larger than the last and asks for more proof.
- Seed round: Pre-seed and seed are the first money a startup raises from outside investors. The difference is mostly how much has been built when the cheque arrives: pre-seed backs an idea, seed backs an early product.
- Valuation: A startup's valuation is the price investors agree the whole company is worth. For young companies it is set by negotiation and comparison, not by a formula.
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