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Funding · Commerce & Consumer Brands

TerraX secures seed funding for bio-based shoes

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Date
Company
TerraX
What it does
Sustainable footwear maker
Kind
Funding
Amount
$300,000
Stage
seed
Founded
2020
Sector
Commerce & Consumer Brands

What they do

TerraX uses bio-based materials like algae, seaweed, mushrooms, pineapple, and eucalyptus for sustainable footwear

What happened

The startup raised $300,000 in seed funding from angels and the Startup India Seed Fund Scheme via IIMK Live

Why it matters

Founder Ravi Shekhar has about 20 years of experience in China, EU, and Middle East markets

The details

  • TerraX secured $300,000 in seed funding to support its launch.
  • The investment includes an angel investment and support from the Startup India Seed Fund Scheme via IIMK Live.
  • Founder Ravi Shekhar led the fundraising after approximately 3.5 years of research and development.
  • The company is currently preparing for a pre-launch campaign across multiple global markets.
  • Discussions are ongoing for the next phase of fundraising with signed term sheets.
  • TerraX focuses on creating sustainable footwear using innovative bio-based materials.
  • The startup aims to achieve more than 95% bio-based content in its products.
  • Transparency measures include product testing reports and raw material traceability.

The bigger picture

  • The funding validates TerraX's proprietary technology after numerous failed attempts.
  • The global pre-launch strategy suggests ambitious international expansion plans.
  • The focus on circular consumption models differentiates it from traditional footwear brands.

About the business

  • TerraX produces footwear using materials like algae, seaweed, and mushrooms.
  • Its proprietary HYB24 outsole uses sugarcane, cork, rice husk, and natural rubber.
  • The company achieved success after 80 failed attempts to perfect the outsole formula.
  • Products feature high transparency through lab certifications and manufacturing visibility.
  • A 60-day pre-launch campaign targets the US, Europe, Japan, India, and the Middle East.
  • Future roadmaps include children's footwear and outdoor trail models.
  • Water-friendly designs and women's lightweight constructions are planned for release.
  • The company is experimenting with new materials like seaweed and taro leaves.
  • A subscription-based exchange model for reuse is under exploration.

What happens next

  • Conducting a 60-day pre-launch campaign across five major regions.
  • Exploring a subscription-based exchange model for circular consumption.
  • Testing new materials like seaweed and taro leaves later this year.
  • Developing children's footwear and outdoor trail models for future release.

The deal

Type
Seed Round

Investors

  • Startup India Seed Fund Scheme via IIMK Live (investor) — Government-backed incubation support scheme administered by IIMK Live.

Founders

  • Ravi Shekhar, Founder

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