Shutdown · Commerce & Consumer Brands

Swiggy shuts down Minis storefront service by August

What they do

Swiggy operates food delivery and Instamart quick commerce across India

It is shutting down its Minis SaaS storefront platform for small businesses by August 10, 2025

Low customer traffic from the Swiggy interface drove Minis' pivot toward social media

Swiggy is shutting down its Minis SaaS storefront platform for small businesses.
The service will terminate completely by August 10, 2025.
Sellers must complete pending orders and withdraw payouts before the deadline.
Moneycontrol first reported this development on July 2, 2025.
Minis launched in late 2022 as a zero-commission offering for local stores.
It allowed creators and brands to create online stores without a separate website.
The platform was restructured in July 2024 into a link-in-bio landing page.

Swiggy provides food delivery and instant grocery shopping via Instamart.
It recently launched Pyng for professional services and Crew for lifestyle concierge.
The Rs 99 Store offers single-serve dishes in over 175 cities.
Instamart added 316 dark stores in Q4FY25 reaching a total of 1,021.
Previous quarters saw slower expansion rates of 50-100 stores per quarter.
Minis supported product sales, workshops, memberships, and ad promotions.
It targeted sellers with strong social media presence rather than app traffic.
Categories included baking goods, handmade gifts, and home-cooked food.
Swiggy blocked unethical sellers such as those trading pets in November 2024.

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