Shutdown · Commerce & Consumer Brands

Swiggy suspends hyperlocal delivery service Genie

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Swiggy runs a food delivery platform and quick commerce service Instamart

It has suspended its hyperlocal pickup-and-drop service Genie across major cities due to operational constraints

The move comes as Swiggy focuses on food delivery and Instamart amid intense quick commerce competition

Swiggy has suspended its hyperlocal delivery service Genie across multiple cities.
The service is marked as 'temporarily unavailable' on the Swiggy app in most locations.
Genie is unavailable in Bengaluru, Delhi-NCR, Mumbai, and Pune.
Swiggy confirmed the suspension due to operational constraints via replies on X.
No concrete timeline for Genie's return has been given; the team is working to restore service.
According to Moneycontrol, Swiggy has decided to shut down the Genie business unit entirely.
Genie was previously paused in 2022 in Bengaluru, Mumbai, and Hyderabad due to demand for food delivery and Instamart.
Genie was launched around April 2020.

Genie was not a core offering; it was an ancillary business generating additional revenue.
Genie's revenues were not encouraging enough to continue building the vertical.
Swiggy is focusing on food delivery and Instamart to compete with Blinkit and Zepto in the quick commerce battle.
Days before the suspension, Swiggy expanded its quick-service food delivery platform Bolt to 500 cities.
Competitors like Dunzo, which created the hyperlocal delivery category, have scaled down massively.

Swiggy is an online food delivery platform connecting customers with restaurants.
It also operates Instamart, a quick commerce service delivering groceries and essentials in minutes.
Swiggy launched Bolt in October 2024, a quick-service food delivery platform that delivers ready-to-eat meals within a 2 km radius and promises 10-minute delivery.
Bolt accounts for more than 1 in every 10 orders on the Swiggy platform.
Bolt has onboarded over 45,000 restaurants including KFC, McDonald's, Subway, Faasos, Burger King, and Curefoods.
Genie was a hyperlocal pickup-and-drop service for items within a city.
Genie operated in nearly 70 cities (over 60 per Moneycontrol).
Swiggy reported Q3 FY25 revenue of ₹3,993 crore, a 31% YoY increase, and a consolidated loss of ₹799 crore.

Swiggy's team is working to restore Genie service, but no concrete timeline has been given.
Swiggy is scheduled to announce Q4 FY25 financial results on May 9, 2025.
Swiggy will focus on food delivery and Instamart to compete with Blinkit and Zepto.