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Policy · Commerce & Consumer Brands

Swiggy adds 2% collection fee on restaurant orders

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Date
Company
Swiggy
What it does
Online food delivery platform
Kind
Policy
Sector
Commerce & Consumer Brands

What they do

Swiggy is an online food delivery platform connecting customers with restaurants

What happened

It will charge a 2% collection fee on restaurant orders from 20 December 2023 to cover payment processing costs

Why it matters

The fee is part of Swiggy's push for profitability ahead of its expected IPO in mid-2024

The details

  • Swiggy will introduce a 2% collection fee on restaurant orders starting 20 December 2023.
  • The fee covers Swiggy's costs for processing online customer payments.
  • It applies only to restaurants that do not already have a collection fee.
  • Swiggy and rival Zomato earlier introduced a Rs 2-3 per order platform fee for customers.
  • The platform fee was aimed at improving unit economics (profit per order).
  • Swiggy's food delivery business grew 17% in the first half of 2023.
  • Swiggy turned profitable for the first time in March 2023.

The bigger picture

  • The collection fee is part of Swiggy's strategy for positive financial growth ahead of its IPO.
  • Swiggy's IPO is expected between July and September 2024.
  • Zomato introduced a similar ~1.8% payment gateway fee on all orders several years ago.
  • Commission plus payment gateway charges are standard in the industry.

About the business

  • Swiggy is an online food delivery platform that connects customers with restaurants.
  • It makes money by charging restaurants a commission on each order and now a collection fee.
  • Swiggy also charges customers a platform fee on some orders.
  • The company operates across India.
  • Swiggy's gross merchandise value (total value of orders) was $1.43 billion in the first six months of 2023.

What happens next

  • Swiggy plans to continue its strategy for positive financial growth ahead of its IPO.
  • The IPO is expected between July and September 2024.

Founders

  • Sriharsha Majety, Founder
  • Phani Kishan Addepalli, Founder
  • Nandan Reddy, Founder

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