Partnership · Commerce & Consumer Brands

Swiggy and PayU launch embedded credit for restaurants

By Startup Enthusiast · 9 October 2025

What they do

Swiggy is a food delivery and restaurant platform with over 2.5 lakh restaurant partners

It partners with PayU Finance to offer unsecured credit up to Rs 25 lakh per restaurant via its partner app

The credit is repaid in weekly installments at 18% per annum, targeting Rs 1,000 crore disbursed in three years

Swiggy and PayU Finance have launched an embedded credit product for restaurant partners.
The announcement was made at the Global Fintech Fest 2025 in Mumbai.
The loan is unsecured and goes up to Rs 25 lakh per restaurant partner.
Repayment uses an Equated Weekly Installment (EWI) model starting at 18% per annum.
There are zero foreclosure penalties on the loan.
Restaurant partners can apply through the 'Instant Loan' section on the Swiggy Partner app.
The loan is processed through the PayU platform.
The partnership targets HORECA (Hotel, Restaurant, Catering) partners on Swiggy's platform.

The partnership addresses financing challenges in the HORECA segment by embedding credit in the Swiggy ecosystem.
Swiggy has over 2.5 lakh restaurant partners who can access this credit.
The credit is designed to help restaurants manage cash flow and working capital needs.

Swiggy is a food delivery and restaurant platform in India.
It connects customers with over 2.5 lakh restaurant partners.
The company also offers quick commerce through its Instamart service.
Swiggy generates revenue through commission from restaurants and delivery fees from customers.
It operates in hundreds of cities across India.

Swiggy and PayU Finance aim to reach an annualised run rate of Rs 300 crore in credit disbursement by the next fiscal year.
They target Rs 1,000 crore in total credit disbursement within three years.

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