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News · Commerce & Consumer Brands

Swiggy offers $23m ESOP liquidity to staff

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Date
Company
Swiggy
What it does
Food delivery and quick commerce platform
Kind
News
Amount
$23 million
Founded
2014
Sector
Commerce & Consumer Brands

What they do

Swiggy runs food delivery and Instamart grocery services across India

What happened

The company launched a $23 million buyback for employee stock options

Why it matters

This follows industry trends of startups providing liquidity to early workers

The details

  • Swiggy made $23 million available for employees to sell shares.
  • This program allows staff to cash out on their ESOPs (employee stock ownership plans).
  • Over 900 people are eligible to participate in this current round.
  • A new Build Your Own Dollar programme lets all permanent staff invest.
  • Eligibility has expanded from specific grades to include all permanent employees.
  • The previous liquidity programme was announced in October 2021, pegged at $35–40 million at a valuation of $5.5 billion.
  • That future round will cover over 1,800 eligible employees.
  • Previous liquidity events included a $35-40 million buyback in October 2021.

The bigger picture

  • Startups are increasingly offering liquidity as valuations stabilize or grow.
  • Total startup ESOP buybacks reached $440 million in the previous year.
  • Providing liquidity helps retain talent in a competitive job market.

About the business

  • Swiggy was founded in 2014 by Sriharsha Majety and others.
  • It partners with over 200,000 restaurants across more than 500 cities.
  • The company operates Instamart, a quick commerce grocery service.
  • Instamart currently serves customers in 29 cities across India.
  • Swiggy invested $700 million into Instamart starting in December 2021.
  • The platform launched a driver partner accelerator in April 2022.
  • Sriharsha Majety serves as the CEO of the company.
  • Swiggy acquired dining platform Dineout for nearly $200 million in May 2022.
  • The business model relies on commissions from restaurant orders and deliveries.

What happens next

  • Swiggy plans another ESOP liquidity round in July 2023.
  • The company continues to expand its Instamart quick commerce presence.

The deal

Type
ESOP buyback

Investors

  • Rapido (investor) — Invested in Swiggy portfolio company Urban Piper in April 2022.
  • Zomato (investor) — Invested alongside Rapido in Urban Piper in April 2022.

Founders

  • Sriharsha Majety, CEO

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