News · Commerce & Consumer Brands
Swiggy offers $23m ESOP liquidity to staff
By Startup Enthusiast ·
- Date
- Company
- Swiggy
- What it does
- Food delivery and quick commerce platform
- Kind
- News
- Amount
- $23 million
- Founded
- 2014
What they do
Swiggy runs food delivery and Instamart grocery services across India
What happened
The company launched a $23 million buyback for employee stock options
Why it matters
This follows industry trends of startups providing liquidity to early workers
The details
- Swiggy made $23 million available for employees to sell shares.
- This program allows staff to cash out on their ESOPs (employee stock ownership plans).
- Over 900 people are eligible to participate in this current round.
- A new Build Your Own Dollar programme lets all permanent staff invest.
- Eligibility has expanded from specific grades to include all permanent employees.
- The previous liquidity programme was announced in October 2021, pegged at $35–40 million at a valuation of $5.5 billion.
- That future round will cover over 1,800 eligible employees.
- Previous liquidity events included a $35-40 million buyback in October 2021.
The bigger picture
- Startups are increasingly offering liquidity as valuations stabilize or grow.
- Total startup ESOP buybacks reached $440 million in the previous year.
- Providing liquidity helps retain talent in a competitive job market.
About the business
- Swiggy was founded in 2014 by Sriharsha Majety and others.
- It partners with over 200,000 restaurants across more than 500 cities.
- The company operates Instamart, a quick commerce grocery service.
- Instamart currently serves customers in 29 cities across India.
- Swiggy invested $700 million into Instamart starting in December 2021.
- The platform launched a driver partner accelerator in April 2022.
- Sriharsha Majety serves as the CEO of the company.
- Swiggy acquired dining platform Dineout for nearly $200 million in May 2022.
- The business model relies on commissions from restaurant orders and deliveries.
What happens next
- Swiggy plans another ESOP liquidity round in July 2023.
- The company continues to expand its Instamart quick commerce presence.
The deal
- Type
- ESOP buyback
Investors
- Rapido (investor) — Invested in Swiggy portfolio company Urban Piper in April 2022.
- Zomato (investor) — Invested alongside Rapido in Urban Piper in April 2022.
Founders
- Sriharsha Majety, CEO
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