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Milestone · Commerce & Consumer Brands

Swiggy targets Instamart profitability for August IPO

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Date
Company
Swiggy
What it does
Food and quick commerce platform
Kind
Milestone
Sector
Commerce & Consumer Brands

What they do

Swiggy operates food delivery and instant grocery services across India

What happened

The company aims to make its Instamart unit profitable by March 2024

Why it matters

An initial public offering is planned for August or September 2024

The details

  • Swiggy plans to achieve profitability in its Instamart business by March-April 2024.
  • The company targets an IPO timeline of August-September 2024 contingent on this milestone.
  • Instamart economics are improving during the July-September quarter with better efficiency metrics.
  • Consumer acquisition costs and repeat purchases are showing positive trends for the grocery unit.
  • Prosus appointed JP Morgan, Morgan Stanley, and Bank of America as IPO readiness advisors.
  • Swiggy reported losses of $545 million in FY23, representing an 80% increase.
  • These losses were primarily driven by heavy investments in the grocery business.
  • Total earnings reached approximately $900 million while total income was Rs 5,705 crore in FY22.

The bigger picture

  • Quick commerce competition has been fierce for approximately two years.
  • Market dynamics involving discounting and consumer acquisition costs are now rationalizing.
  • Instamart previously suffered from heavy bleeding before the current period of improvement.
  • A FY25 IPO consideration allows Swiggy to preserve growth momentum versus seeking immediate breakeven.

About the business

  • Swiggy runs a food delivery unit that became profitable as reported in February 2023.
  • The Instamart grocery segment generated Rs 2,036 crore in revenue during FY22.
  • The company focuses on improving operational efficiency through better consumer acquisition strategies.
  • Repeat purchase rates are key metrics being tracked for the quick commerce division.
  • The business model relies on scaling grocery deliveries while managing intense market competition.
  • Financial health is shifting from heavy losses to targeted profitability in core segments.
  • Advisors are preparing the company for a potential public listing in mid-2024.
  • The valuation floor expectation remains above $11 billion despite recent losses.
  • Previous fundraising valued the company at $10.7 billion in February 2022.

What happens next

  • Swiggy aims to stabilize Instamart economics and achieve profitability by early 2024.
  • The company prepares for an IPO potentially launching in August or September 2024.

Founders

  • Sriharsha Majety, Co-founder
  • Phani Kishan Addepalli, Co-founder
  • Nandan Reddy, Co-founder

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