Launch · Commerce & Consumer Brands

Swiggy pilots offline store, launches EatRight

By Startup Enthusiast · 21 December 2025

What they do

Swiggy runs food delivery, quick commerce, dining out, and event discovery services

It piloted a small offline Instamart store in Gurugram and launched EatRight healthy food category across 50+ cities

The offline store tests a seller-owned model to improve unit economics and quality in fresh categories

Swiggy piloted a physical experiential store for Instamart in Gurugram at M3M 65th Avenue.
The store is seller-owned and seller-operated; Instamart provides branding and services.
The seller keeps all sales revenue; Instamart does not take a cut.
Swiggy launched the EatRight category across 50+ Indian cities on 5 Jan 2026.
EatRight combines High Protein, Low Cal, No Added Sugar dishes.
It features over 1.8 million dishes from more than 200,000 restaurants.
Swiggy Scenes launched an on-ground activation called 'Un-Coop Yourself' for year-end 2025.
Swiggy raised ₹1,000 crore via QIP in Dec 2025, largely for quick commerce.

The offline store pilot responds to pressure on unit economics and quality complaints in fresh categories.
Swiggy CEO Sriharsha Majety said Instamart will eventually move to an inventory-led model.
Instamart losses rose sharply YoY even as gross order value surged.
Swiggy added fewer dark stores than rivals Blinkit and Zepto.
Blinkit has pushed toward an inventory-led model where it owns goods sold.

Swiggy is an on-demand convenience platform founded in 2014.
It operates Swiggy Food, Instamart, Swiggy Dineout, Swiggy Scenes, Snacc, Toing, and Crew.
Swiggy One is a membership program that gives benefits across food, quick commerce, and dining out.
Swiggy Food has over 2.6 lakh restaurants across 720+ cities.
Instamart operates in 128 cities, delivering groceries across 20+ categories in 10 minutes.
The offline Instamart store stocks 100-200 SKUs (some sources say a few hundred or about 2,000).
The store is under 1,000 sq ft, much smaller than a typical dark store (2,500-4,000 sq ft).
Categories include fresh fruits/vegetables, pulses, and new D2C brands.
EatRight is accessible by searching 'EatRight' on the Swiggy app.

No expansion plan charted for the Instamart offline store.
QIP proceeds will be used to invest in quick commerce fulfilment network (warehouses, dark stores), cloud infrastructure, brand marketing, and inorganic growth.