Launch · Commerce & Consumer Brands

Swiggy launches Crew concierge app and 99 store

By Startup Enthusiast · 20 June 2025

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Swiggy launched Crew, a personalised concierge app for ultra-high-net-worth individuals

Crew is invite-only with an annual fee starting at ₹50,000, blending AI and human concierges

Swiggy also launched 99 store for budget meals and suspended its Genie parcel service

Swiggy launched Crew, a personalised concierge app, in beta on April 21, 2025.
Crew is available by invitation on Android and iOS.
Swiggy also launched 99 store, a segment offering single meals mostly priced at ₹99 in over 175 cities.
Swiggy developed and launched Snacc, its 10-minute food delivery arm, in 16 days as a pilot.
Swiggy suspended its peer-to-peer parcel delivery service Genie in May 2025.
Swiggy rolled out professional services marketplace Pyng in January 2025.
Swiggy's Platform Innovations segment reported negative adjusted EBITDA margin of -85.1% on ₹43 crore revenue in Q4 FY2025.

Crew builds on Swiggy's earlier premium experiment Rare Life, which charged a ₹50,000 annual subscription and was discontinued.
India's UHNWI base (assets >$30M/₹250 crore) stood at 13,263 individuals in 2024, growing 6% YoY.
Swiggy's Platform Innovations segment reported negative adjusted EBITDA margin of -85.1% on ₹43 crore revenue in Q4 FY2025.
Genie once operated in 70 cities but was suspended due to operational constraints and erratic demand.

Swiggy follows a house of apps strategy, with separate apps for main food delivery, Instamart, Crew, and Pyng.
Crew blends AI automation with human concierges to provide high-touch services.
Crew membership reportedly starts at ₹50,000 annually, with premium tiers higher depending on service usage.
99 store offers quick-prep dishes ranging between ₹49 and ₹149, with free delivery under 'eco saver' delivery mode.
99 store is aimed at price-conscious users and high-frequency Gen-Z consumers.
Swiggy acquired Dineout in 2022.