Launch · Commerce & Consumer Brands

Swiggy launches market intelligence dashboard for restaurants

By Startup Enthusiast · 25 July 2024

What they do

Swiggy is a food delivery and quick commerce platform

It launched a Market Intelligence Dashboard for all partner restaurants to improve operations

The dashboard benchmarks performance and tracks metrics like orders, cancellations, and marketing spend

Swiggy launched a Market Intelligence Dashboard for its restaurant partners.
The dashboard provides data to help restaurants improve their business strategies and operations.
It is open to all partner restaurants, regardless of size or cuisine type.
The Overview Tab shows restaurant performance versus the overall market.
It includes scores for business operations, customer engagement, and spending.
The Business Metrics Tab covers order growth and average order value benchmarked against industry best practices.
The Operational Metrics Tab measures order cancellations, availability, and customer complaints.
The Funnel Metrics Tab analyzes customer behavior and conversion rates.
The Spend Metrics Tab tracks marketing spend on Swiggy, including ads and discounts.
The dashboard is self-serve and accessible to restaurants of all sizes.

Swiggy is a food delivery and quick commerce platform based in Bengaluru.
It connects customers with restaurants and grocery stores for delivery.
It makes money through commission fees from restaurants and delivery charges.
It operates across India and has a quick commerce arm called Instamart.
Swiggy is preparing for an IPO to raise $1.25 billion.
It competes with Zomato in food delivery and with other players in quick commerce.