Launch · Commerce & Consumer Brands

Swiggy launches upgraded membership program Swiggy One

By Startup Enthusiast · 22 November 2021

What they do

Swiggy is a food and grocery delivery platform operating across India

It launched Swiggy One, an upgraded membership program offering unlimited free deliveries and discounts

The program starts at Rs 299 for three months and will expand to all 500+ cities soon

Swiggy launched an upgraded membership program called Swiggy One.
The program offers unlimited free deliveries from over 70,000 restaurants.
It also includes unlimited free Instamart deliveries on orders above Rs 99.
Members get extra discounts of up to 30% on food orders from partner restaurants.
Swiggy One will soon be available for Genie deliveries as well.
The introductory price is Rs 299 for the first three months or Rs 899 for 12 months.
The program initially went live in Lucknow, Pune, Trivandrum, and Vijayawada.
Existing SUPER subscribers were auto-upgraded to Swiggy One free of cost for the remaining period.

Swiggy One replaces the earlier SUPER membership program.
The launch aims to increase customer loyalty and compete with similar programs from rivals.
Expanding to all 500+ cities within two weeks shows aggressive rollout plans.

Swiggy is a food delivery platform that also offers grocery delivery through Instamart.
It operates in over 500 cities across India.
The company connects customers with restaurants and stores for on-demand delivery.
Swiggy generates revenue through delivery fees, commissions from restaurants, and membership subscriptions.
It also provides Genie service for pick-up and drop-off of items.