Launch · Mobility & Logistics
Swiggy Stores launches in Bengaluru in August 2019
By Startup Enthusiast ·
- Date
- Company
- Swiggy
- What it does
- Food delivery and logistics platform
- Kind
- Launch
- Based in
- Bengaluru
- Sector
- Mobility & Logistics
What they do
Swiggy offers a concierge-like service for local goods
What happened
The launch targets Bengaluru first with no initial partner commissions
Why it matters
Gurugram saw 8,000 daily orders before the official rollout
The details
- Swiggy launched its new Swiggy Stores service in Bengaluru.
- The launch occurred within two weeks of late July 2019.
- Swiggy has been testing Swiggy Stores and Swiggy Daily in Gurugram, not Bengaluru.
- Merchant onboarding was underway before the public launch.
- No partner commission is charged initially for new merchants.
- Users pay no delivery fee for orders under 6km.
- Hyderabad is targeted for launch in September 2019.
- Hiring and partner onboarding started for the Hyderabad expansion.
The bigger picture
- Gurugram served as a testing ground for the new product.
- Approximately 8,000 orders were processed daily in Gurugram.
- The company prefers Gurugram over other metros for testing.
- This move signals expansion beyond core food delivery services.
About the business
- Swiggy operates a food delivery and logistics platform.
- The new service acts as a local concierge.
- Merchants board onto the platform for immediate listing.
- No partner commission applies during the initial phase.
- Delivery fees are waived for short-distance orders.
- Bengaluru is the primary market for this launch.
- Hyderabad is the next target city for expansion.
- Gurugram provided early traction data for the service.
- Future products include parcel movement capabilities like Swiggy Go.
What happens next
- Launch Swiggy Stores in Hyderabad by September 2019.
- Continue hiring and partner onboarding for Hyderabad.
- Develop future product Swiggy Go for parcel movement.
Founders
- Sriharsha Majety, Founder
- Phani Kishan Addepalli, Founder
- Nandan Reddy, Founder
More on Swiggy
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- Swiggy restricts Crew to personal travel concierge after pilot3 September 2026 · News
- Swiggy partners with Hero MotoCorp and Snowflake2 September 2026 · Partnership
- Helios Mid Cap Fund increases stake in Swiggy19 August 2026 · Stake sale
- Swiggy appoints new leaders for Instamart and food business18 August 2026 · People
- Swiggy shareholders approve foreign ownership cap18 August 2026 · Policy
- Swiggy agrees to refund promotional fees to restaurants7 August 2026 · Policy
- Swiggy targets ₹10,000 Cr EBITDA by FY316 August 2026 · Results