Results · Commerce & Consumer Brands

Bootstrapped Swashaa hits 17.75 crore revenue in fy25

By Startup Enthusiast · 20 February 2026

What they do

Swashaa sells digital-first fashion jewellery including bracelets and necklaces

The company reported 17.75 crore rupees revenue for fiscal year 2025

It aims to reach 30 crore rupees run-rate by the end of 2026

Swashaa is a digital-first fashion jewellery brand launched in 2021.
The company generated ₹17.75 Cr in revenue during FY25.
This represents a 10% increase compared to the previous year's ₹16.15 Cr.
Swashaa operates with an asset-light manufacturing model outsourcing to China.
Approximately 95% of sales come from its own website.
The remaining sales are split between marketplaces and global sites.
The brand serves over 9 lakh users with 9.5 lakh orders fulfilled.
A 30% customer repeat rate indicates strong retention among buyers.

The company remains bootstrapped and scales via internal resources.
It targets a ₹30 Cr run-rate for the current fiscal year.
Growth is driven by deepening core categories and improving replenishment speed.
Investment focuses on retention and loyalty programs for existing customers.

Swashaa offers a catalogue of 1.8K SKUs across various jewellery types.
Products include bracelets, necklaces, mangalsutras, and kids’ jewellery items.
The business relies on an asset-light manufacturing model for production.
Manufacturing is outsourced to vendors located in China.
95% of revenue comes directly from its own e-commerce website.
The remainder of sales occur through third-party online marketplaces.
The company also operates global sites targeting customers in the US, UK, and Australia.
It employs approximately 70 people to manage operations and growth.
The strategy involves improving replenishment speed to meet customer demand faster.

The company plans to deepen its core product categories.
It intends to improve replenishment speed for inventory management.
Investments will focus on customer retention and loyalty programs.
Long-term goal is to become India’s leading digital-first fashion jewellery brand.