Results · Commerce & Consumer Brands

CityMall revenue up 25% in FY25, loss flat

By Startup Enthusiast · 20 February 2026

What they do

CityMall runs a grocery-focused online store for smaller cities and towns

It posted Rs 534 crore operating revenue in FY25, up 25% from Rs 427 crore in FY24, while loss stayed flat at Rs 159 crore

The firm spent Rs 1.33 to earn each rupee of operating revenue, with an EBITDA margin of -30.3%

CityMall reported its financial results for the fiscal year ending March 2025 (FY25).
Its operating revenue grew 25% year-on-year to Rs 534 crore from Rs 427 crore in FY24.
The company's loss remained nearly flat at Rs 159 crore compared to Rs 156 crore in FY24.
Product sales accounted for 96% of operating revenue at Rs 512 crore, up 30% from the previous year.
Sales of staples like atta, sugar, oil, and ghee reached Rs 210 crore, making up 39% of product sales.
Branded food and beverages contributed Rs 85 crore, and home and personal care added Rs 58 crore.
Total expenses rose 15% to Rs 710 crore, with procurement costs being the largest component at Rs 510 crore.
The company had Rs 57 crore in cash and bank balance at the end of March 2025.

CityMall has shifted from a social commerce model to a grocery-led model with a focus on private labels.
Despite revenue growth, the company's losses did not shrink, indicating ongoing cost pressures.
The company spent Rs 1.33 to earn every Re 1 of operating revenue, showing negative unit economics.
Its EBITDA margin stood at -30.3%, and ROCE was -57.46% in FY25.

CityMall operates a grocery-focused online marketplace for smaller cities and towns in India.
It sells lifestyle, grocery, electronics, and essential items through community resellers in tier II and III cities.
The company moved from social commerce to a grocery-led model and increased its focus on private-label products.
Product sales generated Rs 512 crore in FY25, which was 96% of its operating revenue.
It also earns income from logistics and marketing services.

Product: An e-commerce marketplace for grocery, FMCG, and other consumer goods in smaller towns
Customers: Consumers in tier III and tier IV towns
How it makes money: Marketplace-led consumer commerce, with a growing private-label and brand-partnership mix
What sets it apart: Targets Bharat-focused demand and combines distribution with private labels
Operations: Plans to expand delivery and distribution while hiring across technology, product, and operations