Milestone · Commerce & Consumer Brands

Miss Mosa posts 29% revenue growth in FY25

By Startup Enthusiast · 20 February 2026

What they do

Miss Mosa sells affordable fashion between fast fashion and luxury with 3,500 SKUs

Revenue rose 29.33% to ₹63.7 crore in FY25; forecast ₹85-90 crore for FY26

The brand plans to add offline retail touchpoints and strengthen its mobile app in 2026

Miss Mosa is a D2C-first fashion brand positioned between fast fashion and luxury.
It offers variety-led, value-minded affordable fashion with 3,500 SKUs across nine categories.
Co-ords are its anchor category, and holiday/resort wear has strong recall.
The brand also sells winter assortments like woollens, jackets and boots.
It operates through its own website, which contributed 95% of FY25 revenue.
Marketplaces like Myntra and Nykaa Fashion are used selectively.
Production happens through partner factories in India and global hubs.
Operations moved from Haldwani (Uttarakhand) to Gurugram for better talent, infrastructure and supply chain.

The Indian fashion industry is estimated to reach $130-150 billion by 2030.
Miss Mosa's growth reflects the rising demand for affordable, variety-led fashion in India.
The brand's D2C-first model shows how digital-native brands can scale without heavy marketplace dependence.

Miss Mosa is a D2C-first fashion brand selling affordable clothing between fast fashion and luxury.
Its catalogue includes 3,500 SKUs across nine categories, with co-ords as the anchor.
Holiday/resort wear has strong customer recall, and winter assortments include woollens, jackets and boots.
The brand sells primarily through its own website, which generated 95% of FY25 revenue.
It uses marketplaces like Myntra and Nykaa Fashion selectively.
Production is done through partner factories in India and global hubs.
Operations were moved from Haldwani (Uttarakhand) to Gurugram for better talent, infrastructure and supply chain.

Miss Mosa plans to add offline retail touchpoints in 2026.
It will strengthen its mobile app.
Long-term ambition is to become a globally relevant fashion brand rooted in India.