Funding · Commerce & Consumer Brands
Swageazy raises ₹5.4 crore from InfoEdge Ventures
By Startup Enthusiast ·
- Date
- Company
- Swageazy
- What it does
- Corporate gifting platform
- Kind
- Funding
- Amount
- ₹5.4 crore
- Stage
- follow-on
- Based in
- Gurugram
What they do
Swageazy is a tech-enabled corporate gifting and branded merchandise platform based in Gurugram
What happened
The company raised ₹5.4 crore in a follow-on round led by existing investor InfoEdge Ventures
Why it matters
Growth has increased tenfold since 2022 as the firm targets global expansion with US traction
The details
- Swageazy raised ₹5.4 crore in a follow-on funding round.
- InfoEdge Ventures led the investment as an existing shareholder.
- Founders of HR tech firms OnGrid and HROne participated in the deal.
- The company plans to expand its product and technology teams using the funds.
- Sales capabilities will be strengthened to reach more enterprise clients.
- Swageazy aims to deepen its reach within enterprise HR and marketing departments.
- Investment will support in-house printing infrastructure with industrial-grade equipment.
- This move seeks to improve quality and reduce lead times for orders.
The bigger picture
- India's corporate gifting sector remains largely fragmented and offline.
- Hybrid work models are driving demand for centralized tech solutions.
- Swageazy provides a single dashboard for design, inventory, and global shipping.
- API integration with HRMS tools automates triggers like birthdays and onboarding.
About the business
- Swageazy operates a tech-enabled corporate gifting and branded merchandise platform.
- It allows companies to design custom products and manage inventory efficiently.
- A single dashboard handles workflows and enables global shipping capabilities.
- HRMS integrations automate gift triggers for events like anniversaries and onboarding.
- Clients can select recipient gifts within defined budget constraints.
- The platform serves over 800 enterprises including Amazon and LinkedIn.
- Warehousing spans 30,000 sq. ft. across Delhi and Bengaluru.
- The catalogue features over 10,000 products for corporate needs.
- Swageazy holds SOC 2 and ISO certifications for security and standards.
What happens next
- Expand product and technology teams.
- Strengthen sales efforts for enterprise reach.
- Deepen integration with enterprise HR and marketing functions.
- Invest in in-house printing infrastructure to improve quality.
- Aim for global expansion with early traction in the US market.
The deal
- Type
- Follow-on funding
Investors
- InfoEdge Ventures (lead) — Existing investor leading the follow-on round.
- Founders of OnGrid and HROne (participated) — Investors from HR tech firms participating in the round.
Founders
- Sameer Wahie, Co-founder
- Sneh Setu, Co-founder
About Swageazy
- Product
- Platform enabling businesses to design branded merchandise, manage inventory, automate gifting workflows, and ship orders globally
- Customers
- Enterprises and HR teams seeking automated corporate gifting solutions for employees and clients
- How it makes money
- SaaS platform with HRMS integrations, merchandise services, and global fulfillment for corporate gifting
- What sets it apart
- In-house printing infrastructure with industrial-grade equipment for international quality benchmarks and reduced fulfillment lead times
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