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Funding · Commerce & Consumer Brands

Swageazy raises ₹5.4 crore from InfoEdge Ventures

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Date
Company
Swageazy
What it does
Corporate gifting platform
Kind
Funding
Amount
₹5.4 crore
Stage
follow-on
Based in
Gurugram
Sector
Commerce & Consumer Brands

What they do

Swageazy is a tech-enabled corporate gifting and branded merchandise platform based in Gurugram

What happened

The company raised ₹5.4 crore in a follow-on round led by existing investor InfoEdge Ventures

Why it matters

Growth has increased tenfold since 2022 as the firm targets global expansion with US traction

The details

  • Swageazy raised ₹5.4 crore in a follow-on funding round.
  • InfoEdge Ventures led the investment as an existing shareholder.
  • Founders of HR tech firms OnGrid and HROne participated in the deal.
  • The company plans to expand its product and technology teams using the funds.
  • Sales capabilities will be strengthened to reach more enterprise clients.
  • Swageazy aims to deepen its reach within enterprise HR and marketing departments.
  • Investment will support in-house printing infrastructure with industrial-grade equipment.
  • This move seeks to improve quality and reduce lead times for orders.

The bigger picture

  • India's corporate gifting sector remains largely fragmented and offline.
  • Hybrid work models are driving demand for centralized tech solutions.
  • Swageazy provides a single dashboard for design, inventory, and global shipping.
  • API integration with HRMS tools automates triggers like birthdays and onboarding.

About the business

  • Swageazy operates a tech-enabled corporate gifting and branded merchandise platform.
  • It allows companies to design custom products and manage inventory efficiently.
  • A single dashboard handles workflows and enables global shipping capabilities.
  • HRMS integrations automate gift triggers for events like anniversaries and onboarding.
  • Clients can select recipient gifts within defined budget constraints.
  • The platform serves over 800 enterprises including Amazon and LinkedIn.
  • Warehousing spans 30,000 sq. ft. across Delhi and Bengaluru.
  • The catalogue features over 10,000 products for corporate needs.
  • Swageazy holds SOC 2 and ISO certifications for security and standards.

What happens next

  • Expand product and technology teams.
  • Strengthen sales efforts for enterprise reach.
  • Deepen integration with enterprise HR and marketing functions.
  • Invest in in-house printing infrastructure to improve quality.
  • Aim for global expansion with early traction in the US market.

The deal

Type
Follow-on funding

Investors

  • InfoEdge Ventures (lead) — Existing investor leading the follow-on round.
  • Founders of OnGrid and HROne (participated) — Investors from HR tech firms participating in the round.

Founders

  • Sameer Wahie, Co-founder
  • Sneh Setu, Co-founder

About Swageazy

Product
Platform enabling businesses to design branded merchandise, manage inventory, automate gifting workflows, and ship orders globally
Customers
Enterprises and HR teams seeking automated corporate gifting solutions for employees and clients
How it makes money
SaaS platform with HRMS integrations, merchandise services, and global fulfillment for corporate gifting
What sets it apart
In-house printing infrastructure with industrial-grade equipment for international quality benchmarks and reduced fulfillment lead times

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