Milestone · Commerce & Consumer Brands

SuperBottoms posts strong revenue growth

By Startup Enthusiast · 21 February 2026

What they do

SuperBottoms makes reusable cloth diapers and kids' bottomwear

Revenue hit ₹84 Cr in FY25, up 52%, with a ₹95 Cr target for FY26

The brand holds ~60% of India's reusable bottomwear market

SuperBottoms is a reusable baby-and-kids bottomwear brand founded by Pallavi Utagi and her spouse Salil Utagi.
The company reported ₹84 Cr revenue in FY25, a 52% jump from ₹54.41 Cr in FY24.
In Q3 FY26 (December 2025), revenue reached ₹65 Cr.
The brand targets ₹95 Cr revenue for the full FY26.
Sales come 46% from its website, 42% from ecommerce marketplaces, 8% from quick commerce, and a small share from retail.
Monthly repeat purchase rate was in the high-30s to mid-40s in 2025.
SuperBottoms holds about 60% of India's reusable bottomwear market.

The India baby diapers market is expected to reach $3.18 Bn by 2034.
The company aims to turn EBITDA-positive in the near term.
Long-term, it plans to become a one-stop brand for baby and kids' clothing beyond cloth diapers.

SuperBottoms makes high-performance reusable cloth diapers, langots for newborns, padded toilet-training underwear, and SuperSoft everyday underwear.
It serves multiple age groups with reusable baby-and-kids bottomwear.
The company has a proprietary supply chain with 18 active partner facilities under its operational guidance and quality checks.
Revenue in FY25 was ₹84 Cr, up from ₹54.41 Cr in FY24.
Sales mix: 46% website, 42% ecommerce marketplaces, 8% quick commerce, and a small retail portion.