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Results · Commerce & Consumer Brands

StarAndDaisy reports revenue growth to 108.5 crore rupees

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Date
Company
StarAndDaisy
What it does
Baby gear brand for infants and toddlers
Kind
Results
Founded
2020
Sector
Commerce & Consumer Brands

What they do

StarAndDaisy sells baby gear like strollers and furniture through a mobile app

What happened

The company earned 108.5 crore rupees in FY25 and expects over 100 crore in the first nine months of FY26

Why it matters

It plans to expand rapid delivery and launch experience centres in metro cities

The details

  • StarAndDaisy reported ₹108.5 Cr in revenue for the fiscal year ending March 2025.
  • The company generated over ₹100 Cr in just the first nine months of the current fiscal year 2026.
  • Founders Akshay and Anshul Arya established the brand in 2020 to address safety gaps in the market.
  • StarAndDaisy operates a digital-first model with its core commerce handled via a dedicated mobile application.
  • The firm has achieved more than 3 million app downloads from its customer base.
  • Manufacturing takes place in Ghaziabad with a dedicated testing lab ensuring BIS compliance.
  • The company aims to reach ₹150 Cr in revenue targets for the full fiscal year 2026.
  • StarAndDaisy offers a wide range of products including cots, carriers, high chairs, and safety gear.

The bigger picture

  • Revenue growth signals strong demand for premium-quality baby products at local price points.
  • The rapid revenue accumulation suggests effective execution of their digital-first engagement strategy.
  • Expansion plans indicate confidence in scaling operations beyond initial metropolitan markets.

About the business

  • StarAndDaisy designs and manufactures baby gear for infants and toddlers aged zero to three years.
  • Product categories include cots, cradles, carriers, high chairs, walkers, bath tubs, and strollers.
  • The brand also sells nappy bags, scooters, furniture, safety gear, toys, toiletries, and apparel.
  • Customers primarily interact with the brand through its mobile app which drives commerce and engagement.
  • In-house design teams create products while manufacturing occurs at facilities in Ghaziabad.
  • A dedicated testing lab ensures all products meet Bureau of Indian Standards (BIS) safety compliance.
  • The company launched SND Care to provide free nutrition and well-being consultations to parents.
  • StarAndDaisy positions itself as offering global-grade quality at affordable local price points.
  • The business currently manages approximately 150 stock keeping units across various product lines.

What happens next

  • Expand rapid-delivery services which currently operate in Delhi NCR to additional cities.
  • Improve hyperlocal fulfilment capabilities to support faster logistics across new regions.
  • Integrate AI-led tools for product recommendations, demand forecasting, and customer support.
  • Launch physical experience centres in major metro cities to enhance customer engagement.
  • Develop multi-functional modular furniture designed with longer product lifecycles.
  • Set up a new manufacturing unit to support increased production scale.

Founders

  • Akshay Arya, Co-founder
  • Anshul Arya, Co-founder

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