Results · Commerce & Consumer Brands
FLiCKA Cosmetics grew revenue to ₹15.2 Cr in FY25 by targeting India's middle market
By Startup Enthusiast ·
- Date
- Company
- FLiCKA Cosmetics
- What it does
- affordable luxury cosmetics
- Kind
- Results
- Founded
- 2017
What they do
FLiCKA Cosmetics sells affordable luxury cosmetics designed for Indian skin and climate The company grew revenue from ₹10.9 Cr in FY24 to ₹15.2 Cr in FY25,…
The details
- FLiCKA Cosmetics grew revenue to ₹15.2 Cr in FY25 by targeting India's middle market
- The company was founded in 2017 by Priyanka Nawani and Mohit Pardasani to serve the 'missing middle' in India's beauty market
- FLiCKA focuses on base make-up and skin preparation suitable for everyday use, with 550+ SKUs across five major categories
- The brand's products are vegan, cruelty-free, and FDA-certified, designed for Indian skin tones and climatic conditions
- FLiCKA sells through 250+ retail counters, its D2C website, and marketplaces like Amazon, Nykaa, Flipkart, Myntra, and Tira
- The company's revenue grew from ₹10.9 Cr in FY24 to ₹15.2 Cr in FY25, a 39% increase
- FLiCKA has served around 7 Lakh users and reports a repeat customer rate of 30%
- The brand ranked No. 1 in the face primer category on both Nykaa and Amazon in 2025
The bigger picture
- India's beauty and personal care market is highly competitive, with both global incumbents and fast-scaling new-age brands
- FLiCKA's USP is product performance, strong customer feedback, and discovery through creators
- The brand's standout products, including the primer and moisturiser, foundation and HD foundation, have sold out repeatedly
- FLiCKA aims to achieve ₹50 Cr in revenue in FY26 and scale to ₹100 Cr by FY28
- The company is committed to making high-quality make-up available outside Indian metros without compromising on price or performance
About the business
- FLiCKA Cosmetics sells affordable luxury cosmetics designed for Indian skin and climate
- The company's product range includes 550+ SKUs across five major categories: essential face care, cosmetics for eyes, lips and nails, and make-up accessories
- FLiCKA's products are vegan, cruelty-free, and FDA-certified, tailored to Indian skin tones and climatic conditions
- The brand sells through 250+ retail counters, its D2C website, and marketplaces like Amazon, Nykaa, Flipkart, Myntra, and Tira
- FLiCKA also sells through quick commerce platforms such as Blinkit and Zepto
- The company's revenue grew from ₹10.9 Cr in FY24 to ₹15.2 Cr in FY25, a 39% increase
- FLiCKA has served around 7 Lakh users and reports a repeat customer rate of 30%
- The brand ranked No. 1 in the face primer category on both Nykaa and Amazon in 2025
What happens next
- FLiCKA aims to achieve ₹50 Cr in revenue in FY26 and scale to ₹100 Cr by FY28
- The company is committed to making high-quality make-up available outside Indian metros without compromising on price or performance
- FLiCKA will focus on consistency, utility, and reach rather than pursuing exclusive, high-end products
The deal
- Type
- results
Founders
- Priyanka Nawani, co-founder
- Mohit Pardasani, co-founder