Funding · Consumer Internet & Media

SportVot raises ₹32.7 Cr for sports streaming

What they do

SportVot provides a white-label OTT (over-the-top, internet-based video) solution for broadcasting grassroots and amateur sports

It raised ₹32.7 crore in a round led by IAN Alpha Fund, with participation from Anicut Capital, LVX, Capital A, Omidyar Network, and Ankur Capital

The company serves markets like South Africa, Portugal, Israel, and the US, and counts Reliance Foundation Youth Sports as a major customer

SportVot raised ₹32.7 crore in a funding round led by IAN Alpha Fund.
Other investors in the round include Anicut Capital, LVX (LetsVenture), Capital A, Omidyar Network, and Ankur Capital.
The total capital raised in this round is around ₹40 crore.
SportVot provides a white-label OTT solution for professional-grade broadcasting of grassroots, amateur, and semi-professional sports.
The company operates in India and global markets including South Africa, Portugal, Israel, and the US.
Major customers include Reliance Foundation Youth Sports and South Africa-based SuperSport Schools.
During the pandemic, SportVot streamed bhajans and political rallies before returning to its live sports focus in early 2022.
The company was selected for the Startupbootcamp Melbourne sports tech accelerator.

The Indian sports tech market is projected to surpass $3.5 billion by 2027.
Major sports media rights like the IPL and FIFA World Cup face uncertainty in India, creating opportunities for alternative sports content.
SportVot's pivot from pandemic-era streaming back to sports shows its focus on the growing grassroots sports broadcasting segment.

SportVot offers a white-label OTT solution that lets organisers broadcast sports under their own brand.
Service tiers include full service (install camera, configure, stream), smartphone camera option, and automated cameras from hardware vendors.
Features include remote direction, graphics packages, remote commentary, ad/sponsor cues, and auto highlight clips.
Pricing follows a rental model with all-inclusive fees for camera/equipment rental, streaming production, and software.
Customers can pay per game or per competition, with subscriptions for long-term clients.
Distribution happens via YouTube, the customer's own website, or SportVot's in-house platform.
For kabaddi, SportVot uses its own platform and earns a revenue share.
The company partners with camera manufacturers like Israel-based Pixellot to bundle services.

Product: AI-powered production, data, and streaming solutions for live sports events
Customers: Sports bodies, leagues, local organisers, and grassroots sports event organizers
How it makes money: White-label OTT solutions and SaaS platform for sports broadcasting
What sets it apart: AI-driven production automation enabling professional-quality broadcasts from grassroots events
Operations: Cloud-based platform serving 30 countries with remote production capabilities