Funding · Consumer Internet & Media

Mythik raises $5M for AI mythology content

What they do

Mythik builds an AI-powered entertainment platform for Eastern mythology, folktales, and history

The company raised $5M in a round led by Harsh Jain, Rajat Gupta, and others, at a valuation above $50M

The funding follows a $15M seed round in May 2025, the largest in India's media-tech sector at the time

Mythik, a Mumbai-based startup, raised $5M in a funding round announced on 20 May 2026.
The round valued the company at above $50M.
Investors included Harsh Jain, Rajat Gupta, Zubin Bharti Mittal, Ishan Sinha, Rooshabh Shah, and Blume Founder's Fund.
Existing investors like Sakal Media Group, Anirudh Patni, Samarth Parekh, and Samir Vora also participated.
Founder and CEO Jason Kothari invested in this round as well.
The funds will be used to accelerate scaling of the content slate and technology platform.
Mythik plans to launch products in stages later in 2026.
The company creates AI-adapted short-form videos (10-12 minutes) from Indian mythology.

Media companies are increasingly using AI for content generation; Pocket FM attributes its EBITDA profitability to an AI pivot.
India has nearly 950 million internet users, but monetisation is difficult due to linguistic and cultural diversity.
The startup targets a global audience of 3.5 billion people interested in Eastern mythology.
This round follows a record $15M seed round in May 2025, the largest in India's media-tech sector at the time.

Mythik operates an AI-powered entertainment platform focused on Eastern mythology, folktales, and history.
It produces short-form videos of 10-12 minutes, AI-adapted from Indian mythological stories.
The company targets a global audience of 3.5 billion people.
Its team of 200 includes alumni from Disney, Amazon Studios, UTV, Jio, Tencent, MX Player, Amar Chitra Katha, and Walmart.
The platform aims to monetise through digital experiences and consumer products.

Harsh Jain (investor) — Co-founder and CEO of Dream11.
Rajat Gupta (investor) — Former Global MD at McKinsey and co-founder of Indian School of Business.
Zubin Bharti Mittal (investor) — Representing Bharti Mittal Family Office.
Ishan Sinha (investor) — Head of private investing at Point72.
Rooshabh Shah (investor) — MD of SVAR Projects.
Blume Founder's Fund (investor) — Venture capital fund.
Sakal Media Group (existing investor) — Media group led by Abhijit Pawar.
Anirudh Patni (existing investor) — Patni Family Office.
Samarth Parekh (existing investor) — Parekh Family Office.
Samir Vora (existing investor) — Formerly Group CEO of Enam Asset Management.

Product: A tech-first entertainment platform focused on Eastern mythology, folktales, and history.
Customers: Global consumers of digital entertainment content.
How it makes money: Builds and monetizes digital entertainment content and related technology platform.
What sets it apart: Uses AI to recreate and package Eastern stories for worldwide audiences.
Operations: Based in Mumbai and launched in 2025.