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Partnership · Mobility & Logistics

Simple Energy sells scooters on Amazon and Flipkart

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Simple Energy logo
Date
Company
Simple Energy
What it does
Electric scooter manufacturer
Kind
Partnership
Based in
Bangalore
Founded
2019
Sector
Mobility & Logistics

What they do

Simple Energy makes electric scooters with long ranges and smart features

What happened

It has partnered with Amazon India and Flipkart to sell scooters with festive discounts and doorstep delivery

Why it matters

The company plans to expand from 57 stores to 150 new stores and 200 service centres by FY26

The details

  • Simple Energy has partnered with Amazon India and Flipkart to sell its electric scooters online.
  • Customers can get doorstep delivery of the scooters through these platforms.
  • The partnership coincides with festive sales: Amazon Great Indian Festival (till 20 Oct 2025) and Flipkart Big Bang Diwali Sale (till 24 Oct 2025).
  • On Amazon, buyers get ₹14,500 off with HDFC Bank credit cards, ₹8,750 off with other bank cards, and ₹16,434 off with Amazon Pay ICICI Bank Card.
  • On Flipkart, the Simple One gets ₹7,500 off and the Simple OneS gets ₹5,000 off; SBI cardholders get up to ₹7,250 extra and Flipkart Axis Bank cardholders up to ₹4,000 cashback.
  • Flipkart also offers a 12-month no-cost EMI option.
  • Simple Energy currently has 57 showrooms across cities including Bangalore, Pune, Hyderabad, and Kochi.

The bigger picture

  • The partnership helps Simple Energy reach more customers without opening physical stores in every city.
  • Festive discounts are a common strategy to boost sales in India's competitive electric scooter market.
  • The company's expansion target of 150 new stores and 200 service centres by FY26 shows its ambition to scale rapidly.

About the business

  • Simple Energy sells electric scooters: Simple Wave, Simple One, Simple OneS, and Simple Ultra.
  • The Simple One Gen 1.5 offers a 248 km IDC range, 0-40 km/h in 2.77 seconds, 30-litre storage, and app integration; ex-showroom Bengaluru price is ₹1,71,944.
  • The Simple OneS offers a 181 km IDC range, top speed 105 km/h, 3.7 kWh battery, and 4 ride modes; ex-showroom Bengaluru price is ₹1,54,999.
  • The Simple Ultra starts at ₹2,44,999 with a range up to 400 km and top speed 115 km/h.
  • The company provides an 8-year motor warranty, 24x7 roadside assistance, and a subscription service called Simple SuperPack.
  • It has 57 showrooms (website claims 50+ stores) and plans to expand to 150 new stores and 200 service centres by FY26.

What happens next

  • Simple Energy plans to open 150 new stores and 200 service centres nationwide by FY26.

The deal

Type
partnership

Founders

  • Suhas Rajkumar, Founder & CEO
  • Shreshth Mishra, Co-founder
  • Ankit Gupta, Co-founder

About Simple Energy

Product
based EV maker
Customers
Individual consumers seeking affordable electric two-wheelers
How it makes money
Direct sales of electric scooters through online and physical retail outlets
What sets it apart
Mass production scale and customer-focused design for Indian market

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