Launch · Mobility & Logistics

Simple Energy makes HRE-free EV motors

By Startup Enthusiast · 16 September 2025

What they do

Simple Energy designs and builds electric scooters

It became the first Indian OEM to commercially produce heavy rare earth-free EV motors

The move follows China's HRE export curbs that disrupted rivals like Bajaj Auto

Simple Energy has become the first Indian OEM to commercially produce heavy rare earth (HRE)-free EV motors.
The patented motor architecture was developed in-house and replaces HRE magnets with optimized compounds.
Proprietary algorithms manage heat, magnetic field, and torque in real time.
The new motor line delivers the same performance and torque as HRE-based systems.
Simple Energy designs and manufactures its own motors, unlike most EV players who use external suppliers.
The company has achieved 95% localisation across manufacturing and supply chain.
Its manufacturing facility is a 200,000 sq ft plant in Hosur, Tamil Nadu.

China curbed HRE motor exports in April 2025, causing supply disruptions for EV makers like Bajaj Auto (Chetak output cut by up to 50% in July 2025).
Simple Energy was under the radar due to certification delays and a funding crunch before this breakthrough.
CEO Suhas Rajkumar said global supply-chain disruptions make self-reliance imperative.

Products include the Simple ONE Gen 1.5 (248 km range) and Simple OneS (181 km range).
Website lists models: Simple Wave, Simple One, Simple OneS, Simple Ultra (range up to 400 km, top speed 115 km/h, starting at ₹2,44,999).
Over 46 showrooms in Bangalore, Goa, Pune, Vijayawada, Hyderabad, Vizag, Kochi.
42 stores open currently; plans to reach 100 by December 2025.
Plans to launch 150 new stores and 200 service centres across India by FY26.
Revenue FY25: ~₹40 crore.
Revenue Q1 FY26: ₹27 crore.
August 2025 revenue expected ~₹30 crore, driven by ~17,856 units sold of alternate-magnet scooters.

IPO planned in Q2 or Q3 of FY27, aiming to raise $350 million for product innovation, manufacturing scale-up, and deeper market penetration.
Plans to reach 100 stores by December 2025.
Plans to launch 150 new stores and 200 service centres across India by FY26.

Product: based EV maker
Customers: Individual consumers seeking affordable electric two-wheelers
How it makes money: Direct sales of electric scooters through online and physical retail outlets
What sets it apart: Mass production scale and customer-focused design for Indian market