Launch · Mobility & Logistics

Simple Energy launches Gen 1.5 electric scooter

By Startup Enthusiast · 11 February 2025

What they do

Simple Energy makes electric scooters with in-house hardware and software

It launched the Simple ONE Gen 1.5 scooter at Rs 1,66,000 with 248 km IDC range

The company targets 150 stores by end of 2025 and 7-8% market share in FY26

Simple Energy launched the Simple ONE Gen 1.5 electric scooter.
The scooter is priced at Rs 1,66,000 ex-showroom Bengaluru, including a 750W charger.
It has a certified IDC range of 248 km, up from 212 km on the Gen 1.
The claimed real-world range is 180-190 km on a single charge.
It accelerates from 0-40 km/h in 2.77 seconds and has a top speed of 105 km/h.
The motor delivers 8.5 kW (peak 11.4 bhp) and 72 Nm torque.
Under-seat storage is 30+ litres, and the battery has two packs: a floor-mounted 3.7 kWh unit and a portable 1.3 kWh pack.
Software features include app integration, navigation, ride modes, park assist, OTA updates, and regenerative braking.

Existing Simple ONE owners will receive software updates to bring their scooters to Gen 1.5 specifications.
The company has sold 2,500 scooters since retail began in September 2023.
Simple Energy holds 200 patents in EV technology and has reported no fire complaints.
The company targets 150 stores and 200 service centres across 23 states by end of 2025.
North India expansion (Delhi, Rajasthan, Gujarat, MP, UP) begins in April 2025.

Simple Energy manufactures electric scooters with in-house hardware, software, firmware, batteries, and motors.
Its product lineup includes Simple Wave, Simple One, Simple OneS, and Simple Ultra.
The company operates a 2,00,000 sq ft manufacturing facility in Hosur, Tamil Nadu.
It currently has 20 stores and 20 service centres in Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Maharashtra, Goa, and Telangana.
Simple Energy offers 24x7 roadside assistance, extended warranty, and a Simple SuperPack subscription.
The Simple Connect app allows monitoring and ride enhancement.

Expand to 150 stores and 200 service centres across 23 states by end of 2025.
Begin North India expansion (Delhi, Rajasthan, Gujarat, MP, UP) in April 2025.
Partner with established automobile dealers for a traditional dealership network.
Target 1.5% market share in FY25 and 7-8% in FY26.
Aim for 10x scooter sales growth in FY26 compared to FY25.

Product: based EV maker
Customers: Individual consumers seeking affordable electric two-wheelers
How it makes money: Direct sales of electric scooters through online and physical retail outlets
What sets it apart: Mass production scale and customer-focused design for Indian market

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