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Launch

Simple Energy finally launches Simple ONE scooter

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Simple Energy logo
Date
Company
Simple Energy
What it does
Bengaluru electric scooter maker
Kind
Launch
Based in
Bengaluru
Founded
2019

What they do

The Bengaluru startup put its first electric scooter on sale at Rs 1.45 lakh, ex-showroom, about 21 months after showing it

What happened

Customer deliveries were set to begin on 6 June 2023, with Bengaluru the first city to get vehicles

Why it matters

The founder said the firm would spend around $100 million over the next 12 to 18 months on growth and capacity

The details

  • Simple Energy launched the Simple ONE, its first scooter, in May 2023.
  • Price starts at Rs 1.45 lakh ex-showroom Bengaluru; a version with a 750W charger costs Rs 1.58 lakh.
  • The scooter was first shown on 15 August 2021 with a promised price of Rs 1.10 lakh.
  • The firm says it had about 1 lakh pre-bookings and has put Rs 110 crore into its Shoolagiri plant.

About Simple Energy

Product
based EV maker
Customers
Individual consumers seeking affordable electric two-wheelers
How it makes money
Direct sales of electric scooters through online and physical retail outlets
What sets it apart
Mass production scale and customer-focused design for Indian market

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