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Funding · Commerce & Consumer Brands

SHOEGR raises ₹6 crore in fresh funding

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Date
Company
Shoegr
What it does
Footwear care products company
Kind
Funding
Amount
₹6 crore
Stage
seed
Sector
Commerce & Consumer Brands

What they do

SHOEGR makes shoe cleaning kits, laundry bags, and odour-control products

What happened

It is raising about ₹6 crore to strengthen inventory and launch new products

Why it matters

The company is EBITDA positive and has over 1.3 lakh YouTube subscribers

The details

  • SHOEGR is raising approximately ₹6 crore in fresh funding.
  • The company will use the money to strengthen inventory, improve distribution, and launch new products.
  • It also aims to fulfil growing purchase orders with this capital.
  • SHOEGR had previously raised a $100,000 pre-seed investment from PedalStart.
  • PedalStart is the company's pre-seed investor.

The bigger picture

  • India's sneaker culture is growing, with consumers spending ₹10,000 to ₹50,000 or more on premium sneakers.
  • The rise of quick commerce is accelerating purchases of footwear care products.
  • SHOEGR plans to first strengthen its presence on Amazon and quick-commerce platforms.
  • Later, it aims to build a complete care ecosystem beyond shoes.

About the business

  • SHOEGR is a footwear care products company based in India.
  • Its product range includes a three-brush shoe cleaning system, shoe laundry bags, and laundry pods.
  • It also sells suede-care products, odour-control solutions, and restoration spray.
  • The company distributes through Amazon, quick-commerce platforms, and other marketplaces.
  • SHOEGR's YouTube channel has over 1.3 lakh subscribers.
  • The company is EBITDA positive.

What happens next

  • SHOEGR will use the fresh capital to strengthen inventory, improve distribution, and launch new products.
  • It will first strengthen its presence on Amazon and quick-commerce platforms.
  • Later, it plans to build a complete care ecosystem beyond shoes.

The deal

Type
funding

Investors

  • PedalStart (existing) — PedalStart is a pre-seed investor that previously invested $100,000 in SHOEGR.

Founders

  • Saurabh Gupta, co-founder

About Shoegr

Product
Extensive range of shoe cleaning, protection, and storage solutions for footwear maintenance
Customers
Consumers seeking quality shoe care products and accessories
How it makes money
D2C brand selling through own e-commerce website and major marketplaces (Amazon, Flipkart, Myntra, Ajio)
What sets it apart
Positioning shoe care as integral to personal grooming regime with affordable and accessible solutions

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