Award · Commerce & Consumer Brands

Shoegr listed in emerging D2C brands list

By Startup Enthusiast · 13 June 2026

What they do

Shoegr makes cleaning kits, sprays, and accessories for footwear care, selling directly online from Mohali

Indian Startup Times included Shoegr in its 'The D2C 100: India's Emerging Brands to Watch 2026' list published on 13 June 2026

The list also features Neeman's, Shoetopia, Crepdog Crew, Gyros Organic Farms, The Divine Foods, and Go Desi

Indian Startup Times published a list called 'The D2C 100: India's Emerging Brands to Watch 2026' on 13 June 2026.
The list includes Shoegr, a footwear care brand founded in 2021 by Saurabh Gupta, Ankit Roy, and Anuj Sachdeva.
Neeman's, a sustainable footwear brand, was founded in 2018 and is co-founded by Amar Preet Singh.
Shoetopia, a stylish and affordable footwear brand, was founded in 2013 by Sarthak Chugh.
Crepdog Crew, a rare sneaker brand, was founded in 2019 by Anchit Kapil.
Gyros Organic Farms, a cold-pressed oils brand, was founded in 2023 by Yogesh Tyagi.
The Divine Foods, a superfoods brand, was founded in 2019 by Kiru Maikkapillai.
Go Desi, a traditional products brand, was founded in 2018 by Vinay Kothari.

Shoegr sells cleaning kits, sprays, and accessories for footwear care.
The brand operates with a digital-first D2C model from Mohali, Punjab.
Neeman's makes sustainable footwear from natural materials like merino wool and hemp.
Neeman's is headquartered in Hyderabad, Telangana, and offers discounts up to 65%.
Shoetopia provides stylish, affordable footwear for modern Indian consumers from Delhi.
Crepdog Crew offers rare, limited-edition sneakers for enthusiasts in New Delhi.
Gyros Organic Farms produces cold-pressed oils using stone and wood pressing methods from Gurugram.
The Divine Foods sells natural superfoods and traditional South Indian wellness products from Attur, Tamil Nadu.
Go Desi reimagines traditional products and is based in Bangalore, Karnataka.

Product: Extensive range of shoe cleaning, protection, and storage solutions for footwear maintenance
Customers: Consumers seeking quality shoe care products and accessories
How it makes money: D2C brand selling through own e-commerce website and major marketplaces (Amazon, Flipkart, Myntra, Ajio)
What sets it apart: Positioning shoe care as integral to personal grooming regime with affordable and accessible solutions