Funding · Commerce & Consumer Brands

Shoegr raises $100,000 in pre-seed funding

By Startup Enthusiast · 19 March 2026

What they do

Shoegr sells sneaker care products like cleaning kits and stain removers

It raised $100,000 in pre-seed funding and is raising another $500,000

The brand sold out its first 200 kits on Amazon within 10 days

Shoegr is a sneaker care brand founded by Saurabh Gupta and co-founders.
The company sells cleaning kits, foam cleaners, wipes, stain removers, and material-specific solutions.
Products are priced between ₹200 and ₹3,000.
A premium sneaker care kit at ₹3,000 is popular among sneaker enthusiasts.
Shoegr launched with 200 kits on Amazon and sold out in 10 days.
The brand raised $100,000 in pre-seed funding.
It is actively raising an additional $500,000 to scale operations.

Shoegr conducted over 1,000 customer conversations before launch to understand needs.
Its YouTube channel has over 140,000 subscribers, showing strong content engagement.
The brand focuses on consumer education through tutorials and digital content to shift perception from basic polish to specialized sneaker care.

Shoegr sells sneaker care products including cleaning kits, foam cleaners, wipes, stain removers, and material-specific solutions.
Product prices range from ₹200 to ₹3,000.
The premium sneaker care kit at ₹3,000 is a top seller among sneaker enthusiasts.
Distribution channels include its own D2C platform, online marketplaces, and select offline retail partnerships.
The brand launched with 200 kits on Amazon and sold out in 10 days.
Shoegr focuses on consumer education through tutorials, demonstrations, and digital content.

Shoegr is actively raising an additional $500,000 to scale operations.
Plans to broaden product categories to include leather care, handbag care, and accessories.
Aims to strengthen distribution via quick commerce and retail.
Goal to build a comprehensive shoe care ecosystem.

Product: Extensive range of shoe cleaning, protection, and storage solutions for footwear maintenance
Customers: Consumers seeking quality shoe care products and accessories
How it makes money: D2C brand selling through own e-commerce website and major marketplaces (Amazon, Flipkart, Myntra, Ajio)
What sets it apart: Positioning shoe care as integral to personal grooming regime with affordable and accessible solutions