Funding · Commerce & Consumer Brands

Rozana raises ₹290 crore Series B round

By Startup Enthusiast · 6 March 2026

What they do

Rozana is a rural omnichannel retail platform serving villages in northern India

It raised ₹290 crore ($31.5M) in Series B funding led by Bertelsmann India Investments

The company plans to expand to 200+ stores and enter 2-3 additional northern states

Rozana raised ₹290 crore ($31.5M) in a Series B funding round.
The round was led by Bertelsmann India Investments (BII).
Other participants include Fireside Ventures, Spark Growth Ventures, Bikaji Family Office, and FE Securities.
The round is mostly primary investment with a small secondary component for early angel exits.
Rozana plans to use the funds to strengthen its tech platform and expand product categories.
It aims to build private labels and deepen brand partnerships.
The company targets opening 200+ stores and entering 2-3 additional northern states.
Long-term, Rozana aims to reach 130,000 villages across the Gangetic belt.

Rozana is a rural omnichannel retail platform using a hybrid commerce model.
It operates a consumer app, physical retail experience centres, owned distribution, and women last-mile partners called Saarthis.
Over 35,000 women partners (80% women) serve as Saarthis.
The platform serves over 21,000 villages across 17 districts in Uttar Pradesh and Haryana.
It has 75+ retail experience centres and serves over 1 million rural households.
The app offers over 1,000 SKUs (stock keeping units, or product varieties).
Fashion is the fastest-growing category; the company is adding shoes, apparel, toys, home & kitchen, cosmetics, and hardware.
Revenue in FY25 was ₹272.6 crore, with a net loss of ₹79.4 crore.

Strengthen tech platform and expand product categories.
Build private labels and deepen brand partnerships.
Open 200+ stores and enter 2-3 additional northern states.
Long-term target: reach 130,000 villages across the Gangetic belt.
Add categories like shoes, apparel, toys, home & kitchen, cosmetics, and hardware.

Bertelsmann India Investments (lead) — Investment arm of Bertelsmann, a global media and services company.
Fireside Ventures (participated) — Venture capital firm focused on consumer brands.
Spark Growth Ventures (participated) — Venture capital firm.
Bikaji Family Office (participated) — Family office of Bikaji, a snack food company.
FE Securities (participated) — Financial services firm.

Product: Ecommerce platform providing affordable, last-mile delivery of daily essentials and household products to rural villages
Customers: Rural consumers in underserved villages seeking affordable essentials and household products
How it makes money: Omnichannel model combining consumer app, physical retail experience centres, and distribution network with women micro-entrepreneurs as last-mile agents
What sets it apart: Network of 35,000+ women entrepreneurs embedded in local communities providing trust-based last-mile fulfillment