People · Healthcare & Life Sciences

PharmEasy launches WomenCare category for women's health

By Startup Enthusiast · 6 March 2026

What they do

PharmEasy is an online platform for medicines, lab tests, and doctor consultations

It launched the WomenCare category with exclusive offers on International Women's Day

The category covers sexual wellness, fertility, and PCOD with curated health packages

PharmEasy has launched a new category called WomenCare focused on women's health.
This launch coincides with International Women's Day exclusive offers for customers.
The platform aims to be a one-stop destination for various women's healthcare needs.
WomenCare supports users across different life stages from adolescence to maternity.
The initiative provides a judgment-free space for accessing essential health information.
Gaurav Verma leads the business strategy behind this new healthcare vertical.
Verma stated the goal is to make proactive healthcare simpler and affordable.
The company plans to add additional segments to the WomenCare category soon.

PharmEasy targets underserved niches within digital health through specialized categories.
Launching during International Women's Day highlights a focus on gender-specific care.
The move signals expansion beyond basic medicine delivery into holistic wellness.
Competitors are increasingly segmenting their offerings to capture specific demographics.

Users can order medicines by uploading prescriptions for doorstep delivery.
The platform offers lab tests and online doctor consultations starting at ₹199.
Customers access health blogs and value store items alongside medical products.
Featured categories include vitamins, supplements, and personal care essentials.
PharmEasy serves over 50 Lakhs active customers across India.
Prescription workflow involves photo upload, address addition, and confirmation calls.
App-only offers provide up to 25% off on orders above ₹1,000.
Branded substitutes and healthcare devices are available for purchase.
Specialized stores exist for diabetes, ayurvedic care, and elderly mobility.

Customers: Consumers seeking affordable access to medicines, healthcare products, and diagnostic services
How it makes money: Commission on medicine and healthcare product sales; revenue from partnerships and services