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Funding · Enterprise Software & IT

Cheerio AI raises Rs 8 Cr seed funding

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Date
Company
Cheerio AI
What it does
AI platform for customer engagement
Kind
Funding
Amount
Rs 8 Cr
Stage
seed
Based in
Bengaluru
Sector
Enterprise Software & IT

What they do

Cheerio AI is a Bengaluru-based company that unifies marketing and support workflows across messaging platforms

What happened

The startup raised Rs 8 Cr in seed funding led by Artha Venture Fund II with multiple co-investors

Why it matters

The company reports 450% year-over-year revenue growth and serves over 150 enterprise clients

The details

  • Cheerio AI has raised Rs 8 Cr in seed funding to expand its operations.
  • The round was led by Artha Venture Fund II with participation from several angel investors.
  • Co-investors include Hyderabad Angels, TiE Angels, LetsVenture, and Invention Engine.
  • Angel investors include Ajeet Khurana, Nitin Verma, and Vivek Mathur.
  • The startup plans to develop a proprietary small-model LLM for ad generation.
  • Funds will help expand services from messaging to voice and video interactions.
  • Cheerio AI intends to strengthen its enterprise capabilities and automation tools.

The bigger picture

  • The company has achieved 450% year-over-year revenue growth over the past two years.
  • It currently serves over 150 enterprise clients across six different industries.
  • Clients have generated over Rs 500 Cr in additional revenue through retention strategies.
  • The startup is hiring for engineering, AI, sales, and customer success teams.

About the business

  • Cheerio AI is based in Bengaluru and operates as an AI technology firm.
  • Its platform unifies marketing, support, and sales workflows into a single interface.
  • The system integrates interactions across WhatsApp, email, SMS, and social messaging.
  • It also manages in-app interactions to provide a comprehensive customer experience.
  • It focuses on helping enterprises improve customer retention and engagement.
  • The team is building proprietary AI models to automate ad generation processes.

What happens next

  • Develop a proprietary small-model LLM for ad generation.
  • Expand services from messaging to voice and video interactions.
  • Scale AI automation capabilities across enterprise workflows.
  • Hire engineering, AI, sales, and customer success staff over six months.

The deal

Type
Seed Funding

Investors

  • Artha Venture Fund II (lead) — Venture fund participating in the seed round.
  • Hyderabad Angels (co-lead) — Angel investment network.
  • TiE Angels (co-lead) — Angel investment network.
  • LetsVenture (participated) — Investment platform.
  • Invention Engine (participated) — Investment entity.
  • Anand Shahni (angel) — Founder of WedMeGood.
  • Vivek Mathur (angel) — Ex-Elevation Capital.
  • Nitin Verma (angel) — Founder of InstaAstro.

Founders

  • Nishant Das, Co-founder
  • Avinash, Co-founder
  • Priam, Co-founder

About Cheerio AI

Product
All-in-one customer engagement platform integrating marketing, support and sales workflows across WhatsApp, email, SMS, social messaging and in-app communication
Customers
Enterprises seeking to optimize customer engagement and reduce customer acquisition costs across multiple channels
How it makes money
B2B SaaS platform for customer engagement automation with AI-driven optimization
What sets it apart
Proprietary small-model LLM for ad generation; reduces manual effort and enables non-technical teams to achieve high ROI

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