Launch · Commerce & Consumer Brands

Recode Studios expands retail presence and quick-commerce reach

By Startup Enthusiast · 7 September 2026

What they do

Recode Studios is an Indian cosmetics brand offering makeup, skincare, and beauty accessories using third-party manufacturers

The brand debuted on Nykaa Now for quick delivery and broadened offline channels via mall outlets and dedicated kiosks

Following its May 2026 stock market debut, the business achieved ₹79.95 crore in revenue and ₹11.22 crore in net profit

Recode Studios began selling items via Nykaa Now, providing 60-minute doorstep drop-offs in seven key urban centres.
The business teamed up with Dabur arm H&B Stores Limited to inaugurate its debut NewU outlet at Ghaziabad's The Opulent Mall.
Leadership aims to launch between 15 and 20 additional NewU outlets during fiscal 2027.
The brand deepened offline access by setting up seven specialty shopping kiosks across six cities during August 2026.
Recode Studios moved to buy a 51% controlling stake along with voting power in salon supplier Aflairza Professionals.
The firm completed an initial public offering on the BSE SME platform during May 2026, raising about ₹44.59 crore.

The business converted into a publicly traded entity ahead of its SME exchange listing in May 2026.
Recode Studios generated a 78% return on equity (profit generated relative to book value) throughout fiscal 2026.
The business is positioning its distribution network to chase roughly 50% annual sales expansion over coming cycles.

Recode Studios relies on an asset-light structure managing marketing and formula creation while outsourcing manufacturing.
The company sells an assortment of more than 350 individual items spanning makeup, personal hygiene, and grooming tools.
The enterprise maintains an online marketplace that hosts products from over 60 third-party labels.
Wholesale supply channels rely on Nykaa Superstore to reach smaller beauty merchants in non-metro locations.
Early promotional initiatives centered on holding paid cosmetics masterclasses at upscale hotels to introduce products.

Sanjay Katkar (angel) — Backed the firm's pre-Series A equity financing round in February 2023.