Funding · Healthcare & Life Sciences
Puresta raises ₹34 crore in pre-seed funding to build AI-powered dermatology platform
By Startup Enthusiast ·
- Date
- Company
- Puresta
- What it does
- skincare startup
- Kind
- Funding
- Amount
- ₹34 Cr
- Stage
- pre-seed
- Founded
- 2026
What they do
Puresta is a skincare startup offering AI diagnostics, dermatologist-formulated products, and real-time progress tracking for Indian skin concerns
What happened
The company raised ₹34 crore in a pre-seed funding round led by Spring Marketing Capital, with participation from Stride Ventures
Why it matters
Puresta acquired HealthQ Life Science, the parent company of D2C skincare brand SKINQ, to strengthen its product pipeline and technology infrastructure
The details
- Puresta is a skincare startup founded in 2025 by Hitesh Dhingra, Bhisham Bhateja, and Ashish Mishra. It operates at the intersection of beauty, healthcare, and AI.
- Puresta raised ₹34 crore in a pre-seed funding round led by Spring Marketing Capital, with participation from Stride Ventures.
- Puresta acquired HealthQ Life Science, the parent company of D2C skincare brand SKINQ, to strengthen its product pipeline and technology infrastructure.
- SKINQ is known for dermatologist-formulated and in-vivo tested formulations, which will be integrated into Puresta's AI engine.
- Puresta aims to deliver personalised skincare regimens with measurable tracking of results through its AI platform.
- Puresta's offering includes AI diagnostics, dermatologist-formulated products, clinical validation, and real-time progress tracking.
- Puresta plans to scale access to 'credible skin intelligence' beyond physical consultations.
- Puresta's launch follows research conducted across 1,400 women in the 21–30 age group, which found high ingredient awareness but low confidence in skincare products.
- Puresta's consumers showed a stronger preference for simpler, science-backed regimens tailored to Indian concerns such as pigmentation, acne, uneven tone, dark circles, and barrier damage.
The bigger picture
- Puresta is positioned to build a new-age dermatology platform rooted in science and technology, according to Spring Marketing Capital.
- Puresta is hopping on the latest trend in the BPC space – skincare driven by results and ingredients rather than hype.
- Puresta's backer Spring Marketing Capital has also invested in other D2C brands such as SKINQ and SkinInspired.
- Puresta's co-founders include Hitesh Dhingra, who previously co-founded TrulyMadly and Letsbuy, which was acquired by Flipkart in 2012.
- Puresta's marketing head Rumi Ambastha previously worked at The Man Company, Swiss Beauty, and Mila Beauté.
About the business
- Puresta offers AI diagnostics, dermatologist-formulated products, clinical validation, and real-time progress tracking for skincare.
- Puresta aims to deliver personalised skincare regimens with measurable tracking of results through its AI platform.
- Puresta has acquired HealthQ Life Science, the parent company of D2C skincare brand SKINQ, to strengthen its product pipeline and technology infrastructure.
- SKINQ is known for dermatologist-formulated and in-vivo tested formulations, which will be integrated into Puresta's AI engine.
- Puresta plans to scale access to 'credible skin intelligence' beyond physical consultations.
- Puresta's launch follows research conducted across 1,400 women in the 21–30 age group, which found high ingredient awareness but low confidence in skincare products.
- Puresta's consumers showed a stronger preference for simpler, science-backed regimens tailored to Indian concerns such as pigmentation, acne, uneven tone, dark circles, and barrier damage.
What happens next
- Puresta plans to integrate SKINQ's formulations into its AI platform to deliver personalised skincare regimens with measurable tracking of results.
- Puresta aims to scale access to 'credible skin intelligence' beyond physical consultations.
The deal
- Type
- funding
Investors
- Spring Marketing Capital (lead) — Investment firm focused on consumer startups.
- Stride Ventures (participated) — Venture capital firm investing in early-stage startups.
Founders
- Hitesh Dhingra, co-founder
- Bhisham Bhateja, co-founder
- Ashish Mishra, co-founder
- Rumi Ambastha, marketing head
About Puresta
- Product
- End-to-end skincare solutions including AI diagnostics, dermatologist-formulated products, clinical validation
- Customers
- Beauty and personal care consumers seeking dermatologist-grade skincare
- How it makes money
- D2C skincare brand with AI-powered personalization and technology platform
- What sets it apart
- Integration of SKINQ formulations with AI platform for personalized skincare regimens and progress tracking
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