Launch · Commerce & Consumer Brands

Prowl expands grooming line and raises growth capital

By Startup Enthusiast · 7 September 2026

What they do

Prowl makes grooming products for Indian men, including skincare and perfumes

It launched an 18-product range and its first brand campaign with founder Tiger Shroff, plus raised undisclosed growth funding

The expanded portfolio is available on Amazon.in, where men's grooming is growing 1.6 times year-on-year

Prowl unveiled an expanded 18-SKU grooming portfolio including skincare and perfumes for men.
It launched its first full-scale brand campaign featuring founder Tiger Shroff.
Prowl also raised a fresh round of growth capital; amount, investors, and valuation were not disclosed.
The company entered men's grooming in June 2025 with a trial of six core SKUs.
The expanded range includes body wash, face wash, body lotion, sunscreen, moisturizer, serums, lip balms, soap, roll-on, and fragrances.
Four fragrances in the 'Make Your Move' range launched exclusively on Amazon.in: Fresh Start, Active Rush, Alpha Wood, Dark Instinct.
Products are available on Amazon, deepening the partnership with Amazon.in as the flagship marketplace.

Men's grooming on Amazon.in is growing 1.6 times year-on-year.
The brand philosophy is that grooming should be uncomplicated, accessible, and effective.
Products are designed for Indian skin, climate, and lifestyle with simple, science-backed formulations.

Prowl makes grooming products for Indian men, including skincare, body care, and fragrances.
Its product categories are: Cleanse, Repair, Hydrate, Control, Protect, Groom.
Products include Aqua Gel Sunscreen (₹299), Gentle Facewash (₹299), Underarm Roll-On (₹299), Vitamin C Serum (₹249), Detan Body Soap (₹399), Daily Body Lotion (₹499), Perfume Discovery Set (₹799), and SPF 50 Lip Balm (₹249).
The brand tagline is 'BORN READY, RAHO READY!'
Prowl sells primarily through Amazon.in as its flagship marketplace.