Funding · Commerce & Consumer Brands

Protein Pantry secures ₹9 crore in seed funding led by Sharrp Ventures

By Startup Enthusiast · 22 September 2026

Date: 22 September 2026
Company: Protein Pantry
What it does: High-protein vegetarian frozen foods brand
Kind: Funding
Amount: ₹9 crore
Stage: seed
Based in: Delhi
Founded: 2025
Sector: Commerce & Consumer Brands

What they do

Protein Pantry crafts clean-label, ready-to-cook vegetarian frozen meals such as soya chaap, kebabs, cutlets, and falafels for everyday consumption

What happened

The Delhi-based enterprise secured ₹9 crore in its seed financing round spearheaded by Sharrp Ventures to scale production and widen market reach

Why it matters

The fresh capital will support research and development enhancements, strengthen cold-chain logistics, and fund expansion into additional urban centres

The details

Protein Pantry has obtained ₹9 crore in a seed financing round spearheaded by Sharrp Ventures to accelerate its national expansion.
Additional funding was contributed by Peercheque, Consumer Collective by Atrium, and Indian Silicon Valley Capital.
Several prominent business angels participated, including Varun Alagh, Rishubh Satiya, Avnish Anand, Arush Chopra, and Saurabh Munjal.
The firm intends to direct the proceeds primarily toward building and scaling an in-house manufacturing plant alongside supply chain enhancements.
Remaining funds will cover research and development, working capital requirements, and promotional campaigns over the next 12 to 24 months.
The enterprise targets rolling out its quick-commerce delivery footprint into cities including Pune, Kolkata, Lucknow, Chandigarh, Ludhiana, and Chennai.
Protein Pantry manufactures vegetarian items such as soya chaap, kebabs, cutlets, and falafels maintained at a 1:10 protein-to-calorie proportion.

The bigger picture

This investment underscores growing investor enthusiasm for Indian startups focusing on clean-label nutrition and functional meals outside traditional supplements.
Rapid delivery networks combined with upgraded temperature-controlled logistics are increasingly enabling direct-to-consumer food brands to scale.

About the business

Protein Pantry markets clean-label, ready-to-cook vegetarian frozen items through its direct-to-consumer internet portal and instant delivery channels.
The core merchandise catalogue features tandoori soya chaap, Korean BBQ chaap, beetroot kebabs, spinach cheese cutlets, and chickpea falafel.
The company designs its offerings without refined flour, chemical preservatives, or palm oil, relying strictly on standard kitchen pantry ingredients.
An in-house production model is utilized for making sauces, marinades, and chaap bases to maintain rigorous quality standards.
Customer orders are dispatched utilizing insulated wrapping and frozen carbon dioxide blocks to preserve sub-zero temperatures during transit.
Commercial operations currently span metropolitan areas including Delhi, Mumbai, Bengaluru, and Jaipur.

What happens next

Scale manufacturing capacity and expand the supply chain infrastructure.
Expand quick-commerce presence to Pune, Kolkata, Lucknow, Chandigarh, Ludhiana, and Chennai by the end of 2026.
Launch new product formats and expand the protein category range over the next 12 to 24 months.

The deal

Type: seed

Investors

Sharrp Ventures (lead) — Early-stage venture capital fund backing consumer brands.
Peercheque (participated) — Early-stage investor.
Consumer Collective by Atrium (participated) — Consumer sector investment vehicle.
Indian Silicon Valley Capital (participated) — Venture capital firm.
Varun Alagh (angel) — Co-founder of Honasa Consumer.
Rishubh Satiya (angel) — Co-founder of Plix.
Avnish Anand (angel) — Co-founder of CaratLane.
Arush Chopra (angel) — Co-founder of Just Herbs.
Saurabh Munjal (angel) — Founder of Lahori Zeera.

Founders

Disha Bhattacharya, Co-founder
Prashanth Bhushan, Co-founder

Same day

All startup news on 22 September 2026 →