Launch · Financial Services

InCred Wealth pivots to manufacturing own investment products

By Startup Enthusiast · 22 September 2026

What they do

InCred Wealth manages wealth for high-net-worth clients and offers investment products

It is shifting from distributing third-party products to manufacturing its own private credit and structured finance products

The move aims to capture higher margins as distribution margins shrink and competitors like 360 ONE and Nuvama already have in-house platforms

InCred Wealth is pivoting from distributing third-party products to manufacturing its own investment products.
It will focus on private credit and structured finance products.
The firm's assets under management (AUM) grew from $4 billion in 2024 to $6.3 billion in 2025, a 57.5% increase.
By August 2026, AUM crossed $10 billion.
CEO Nitin Rao said the strategy is to gain a margin advantage through in-house manufacturing.
InCred Group acquired Vishuddha Capital Management in August 2020 to form its Asset Management Company (AMC).
It also acquired Stocko in 2025 to start a broking arm called InCred Money Broking.
The product strategy now includes structured products, international investments, equity broking, and alternatives.

Distribution margins are compressing as many new players have entered the market in the last 3-4 years.
Internationally, 35% of portfolios are in structured products; InCred was the third entrant in India for such products.
Rao believes a wealth firm without manufacturing will not survive in the future.
The shift introduces operational risks like credit assessment, defaults, and SEBI scrutiny on AIF/private credit.

InCred Wealth offers private credit products with returns of 13-15% sourced from the startup and new-age business ecosystem.
The group runs InCred Capital for investment banking, InCred Wealth for wealth management, and InCred Financial Services for lending.
It is building an international wealth business for wealthy clients seeking diversification outside India.

InCred Wealth will continue expanding its in-house product suite including structured products, international investments, equity broking, and alternatives.
It is building an international wealth business for wealthy clients seeking diversification outside India.