People · AI & Deep Tech

Disha Sanghvi takes Sarvam brand role

By Startup Enthusiast · 22 September 2026

What they do

Sarvam builds artificial intelligence models and software aimed at Indian users and the country's many languages

Disha Sanghvi has joined as brand and communications lead, and will shape how the company talks about itself

She arrives from the fintech firm ZET, and earlier reported on money and insurance as a journalist at Mint

Disha Sanghvi has joined the artificial intelligence company Sarvam to lead brand and communications.
She shared the news herself in a post on LinkedIn.
Her job covers brand strategy, communications and work that follows from both.
She comes from the fintech company ZET, where she headed marketing communication and public relations.
At ZET her work spanned brand marketing, influencer work, public relations, content and product messaging.
Earlier stops include PhonePe, Onsurity, Digit Insurance and Exide Life Insurance.
She started out as a personal finance reporter at Mint, writing on insurance, banking and fintech.

Indian technology firms are spending more on building and explaining frontier AI products.
A company selling hard technology needs someone who can make complicated things feel simple.
A senior brand hire suggests a research-led startup is reaching for a wider audience.

Product: Foundation models and agentic AI systems with voice capabilities and enterprise applications
Customers: Enterprise customers across finance, aviation, telecom and government sectors
How it makes money: SaaS and licensing model for AI models and enterprise AI applications
What sets it apart: India-built sovereign AI stack with focus on cost-effective deployment and localization