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Results · Commerce & Consumer Brands

Plum revenue crosses five hundred crore in FY26

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Date
Company
Plum Goodness
What it does
D2C skincare and beauty brand
Kind
Results
Stage
growth
Based in
Thane
Founded
2013
Sector
Commerce & Consumer Brands

What they do

Plum sells vegan skincare, haircare, bodycare, and fragrance products through its website and major e-commerce marketplaces like Amazon, Nykaa, and Flipkart

What happened

The company reported FY26 operating revenue of Rs 515 crore, marking a 28% increase, while profits nearly doubled to Rs 49 crore

Why it matters

The firm maintains an 8.12% EBITDA margin and spent Rs 0.93 for every rupee of operating revenue earned during the fiscal year

The details

  • Plum achieved Rs 515 crore in operating revenue for FY26, representing a 28% year-on-year growth.
  • The company's profit nearly doubled to Rs 49 crore in FY26 compared to Rs 25 crore in the previous year.
  • Total income reached Rs 529.3 crore, which includes Rs 14.3 crore from interest and mutual fund gains.
  • Total expenditure for the fiscal year stood at Rs 481 crore.
  • Advertising and promotional expenses rose by 32% to Rs 184.4 crore.
  • The company reported an EBITDA margin of 8.12% and a ROCE of 13.2%.

The bigger picture

  • The Indian D2C (direct-to-consumer) beauty sector is seeing significant consolidation and acquisition interest from large consumer conglomerates.
  • Major industry deals include Hindustan Unilever acquiring a majority stake in Minimalist and L'Oréal acquiring Innovist.
  • Plum has raised over $50 million in total funding to scale its operations and market presence.

About the business

  • Plum offers a wide range of products including skincare, bodycare, fragrances, haircare, and gifting sets.
  • All products are marketed as 100% vegan and science-backed.
  • The company sells through its own website and major platforms like Amazon, Nykaa, and Flipkart.
  • Revenue is generated exclusively through product sales.
  • The brand operates loyalty programs like Plum Plus and sustainability initiatives such as Empties4good.
  • The company provides various promotional offers based on order value thresholds.

The deal

Type
funding

Investors

Founders

  • Shankar Prasad, Founder

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