Funding · Commerce & Consumer Brands

Pluckk raises ₹100 crore in Series A1 round

By Startup Enthusiast · 9 April 2026

What they do

Pluckk sells fruits, vegetables, meal kits, juices and frozen berries under a farm-to-door model

It raised ₹100 crore (~$10.8 million) in Series A1 funding led by existing investor Euro Gulf Investment

The company plans to use the funds for technology, offline retail expansion and entry into tier II cities and international markets

Pluckk has raised ₹100 crore (~$10.8 million) in a Series A1 funding round.
The round was led by existing investor Euro Gulf Investment.
The company will use the funds for technology and product innovation, including AI for trend identification, quality control, supply chain, demand forecasting and nutrition personalisation.
It will also use the money to establish offline retail presence and expand into tier II locations and international markets in the next six months.
Pluckk aims to double its distribution over the next year.
The company targets EBITDA positive within the next year.
Pluckk also partnered with Global Sports as health partner for the Indian Open 2026 pickleball tournament in Hyderabad.

Pluckk operates a clean-label FMCG business selling fruits, vegetables, meal kits, cold-pressed juices, soups, frozen berries and fruit-based snacks.
It follows a farm-to-door concept, sourcing directly from farms and delivering to customers.
Its portfolio spans six core categories and 45 products.
The company operates in 50 cities across India.
It sells via quick-commerce integrations on six platforms including Blinkit, Instamart, Zepto and Flipkart Minutes.
Pluckk also sells through its own website in Delhi, Bengaluru, Pune and Mumbai.
It operates sub-brands Kook (everyday comfort food) and Upnourish (nutrition focused).
Pluckk acquired Upnourish in 2024 for $1.4 million.
It delivered 2.4 crore products across 1 crore households in the previous year.
The company served around 10 million households in FY26 and delivers more than 24 million products annually.

Product: Farm-to-door delivery of fresh fruits, vegetables, meal kits, cold-pressed juices, and specialty food items
Customers: Health-conscious consumers seeking fresh produce with clean-label products and lifestyle-focused options
How it makes money: Direct-to-consumer platform with omnichannel presence through own app, marketplaces, and quick commerce platforms
What sets it apart: Farm-to-fork supply chain with clean-label FMCG positioning, vegan products, low-carb alternatives, and gut health focus