Funding · Commerce & Consumer Brands
Peping raises ₹2.5 crore from IAN Angel Fund
By Startup Enthusiast ·
- Date
- Company
- Peping
- What it does
- Functional beverages for modern consumers
- Kind
- Funding
- Amount
- ₹2.5 Cr
- Stage
- seed
- Based in
- Bengaluru
What they do
Peping makes low-calorie prebiotic fizzy drinks and probiotic digestive shots
What happened
It raised ₹2.5 crore in a seed round led by IAN Angel Fund
Why it matters
The funds will expand distribution, strengthen supply chain, and launch new flavours
The details
- Peping raised ₹2.5 crore in a funding round.
- The round was led by IAN Angel Fund, the evergreen fund of IAN Group.
- Signal Ventures, Eleven Eleven, and other angel investors also participated.
- The company will use the funds to expand distribution, strengthen the supply chain, and invest in brand building.
- It also plans to launch new flavours of its functional beverages.
The bigger picture
- Peping aims to offer a great-tasting, affordable, shelf-stable functional soda tailored to Indian preferences.
- Unlike niche kombucha brands or child-focused probiotic drinks, Peping targets a broader adult audience.
- The company has brought soda canning in-house to improve margins and quality control.
About the business
- Peping builds functional beverages for modern Indian consumers.
- Its products include low-calorie prebiotic fizzy drinks and probiotic digestive shots.
- The sodas are for everyday drinking; the shots provide targeted digestive support.
- It sells on Swiggy Instamart, Zepto, BigBasket, First Club, Namdhari’s, and Ratnadeep.
- The brand is available in over 200 retail outlets across Bengaluru.
- It also reaches customers through gyms, cafés, and corporate offices via catering partnerships.
- Its production facility uses off-the-shelf components and in-house canning for better margins.
What happens next
- Expand distribution across more retail outlets and online platforms.
- Strengthen the supply chain and invest in brand building.
- Launch new flavours of functional beverages.
The deal
- Type
- seed
Investors
- IAN Angel Fund (lead) — The evergreen fund of IAN Group, an early-stage investment platform.
- Signal Ventures (participated) — An angel investor network.
- Eleven Eleven (participated) — An angel investor network.
Founders
- Chirag Maheshwari, Co-founder
- Prateek Maheshwari, Co-founder
About Peping
- Product
- Low-calorie prebiotic fizzy drinks and probiotic digestive shots designed for daily consumption
- Customers
- Health-conscious Indian consumers seeking functional beverages for digestive and daily wellness
- How it makes money
- D2C wellness FMCG brand with retail and online distribution
- What sets it apart
- Affordable, shelf-stable functional soda adapted to Indian preferences with dual format products
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