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Launch

Ultraviolette cuts bike prices with battery subscription

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Ultraviolette logo
Date
Company
Ultraviolette
What it does
Battery Flex with Ecofy
Kind
Launch
Based in
Bengaluru
Founded
2016

What they do

Under Battery Flex, buyers pay for the X-47 or F77 without the battery and rent the pack monthly instead

What happened

The X-47 now starts at Rs 1.49 lakh, with the battery from Rs 2,499 a month over five years

Why it matters

Lender Ecofy is the partner, and the battery carries a five-year warranty

The details

  • Battery Flex is a battery-as-a-service plan.
  • The bike and battery are paid for separately.
  • X-47 starts at Rs 1.49 lakh.
  • Battery rent from Rs 2,499 a month for five years.
  • Partner: Ecofy.

The bigger picture

  • The battery is the costliest part of an EV, so splitting it lowers the entry price.
  • It widens the pool of buyers.
  • Sales rose sharply in the months after.

About the business

  • Ultraviolette designs and builds premium electric motorcycles in Bengaluru, led by the F77 and the X-47.
  • It sells in India and in about 19 European countries, and is adding a scooter (Tesseract) and a cheaper bike (Shockwave).
  • Money comes from vehicle sales, with a battery subscription option to lower the upfront price.

Founders

  • Narayan Subramaniam, Co-founder and CEO
  • Niraj Rajmohan, Co-founder and CTO

About Ultraviolette

Product
Electric two-wheelers, including motorcycles and upcoming scooter and dirt-bike models.
Customers
Consumers buying electric motorcycles and other EV two-wheelers.
How it makes money
Sells vehicles directly to end customers through an automotive retail model.
Operations
Expanding manufacturing capacity in Karnataka and Tamil Nadu.

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