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Acquisition · Commerce & Consumer Brands

MakeMyTrip acquires majority stake in Flamingo Transworld

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Date
Company
MakeMyTrip
What it does
online travel platform
Kind
Acquisition
Sector
Commerce & Consumer Brands

What they do

MakeMyTrip, an online travel platform, has acquired a majority stake in Flamingo Transworld, a regional tour operator with a strong presence in western and…

What happened

The acquisition aims to expand MakeMyTrip's holiday packages business by leveraging Flamingo's offline distribution network and curated group travel experience

Why it matters

Flamingo's offerings, including Indian meals and regional language guides, complement MakeMyTrip's digital platform and help it reach customers in regional…

The details

  • MakeMyTrip has acquired a majority stake in Flamingo Transworld, a regional tour operator with a strong presence in western and central India.
  • Flamingo Transworld has been operating for over 30 years and has a network of 51 offices across Gujarat, Maharashtra, Rajasthan, and Madhya Pradesh.
  • The acquisition is part of MakeMyTrip's strategy to expand its holiday packages business and reach customers in regional markets.
  • Flamingo's offerings include curated group travel experiences with on-tour chefs and regional language guides, which are particularly appealing to Tier-2 and Tier-3 travelers.
  • MakeMyTrip plans to integrate Flamingo's offline distribution network with its digital platform to create a hybrid travel experience.

The bigger picture

  • MakeMyTrip's acquisition of Flamingo Transworld is a strategic move to strengthen its position in the high-growth regional travel market.
  • Flamingo's unique moats, including its culinary comfort, regional language guides, and trust factor, make it an attractive acquisition for MakeMyTrip.
  • The acquisition complements MakeMyTrip's existing holiday packages business and helps it reach customers in regional markets.
  • MakeMyTrip has made several acquisitions in recent years to expand its services across the travel ecosystem, including QuestToTravel, Savaari, BookMyForex, and Happay.

About the business

  • MakeMyTrip is an online travel platform that enables transactions across a range of travel needs, empowering customers with seamless and integrated experiences.
  • The company offers air tickets, hotels and alternative accommodations, holiday packages, bus tickets, rail tickets, car hire, tours and attractions, and ancillary services.
  • MakeMyTrip serves a broad and diverse customer base ranging from individuals to enterprises and small and medium-sized businesses.
  • The company operates an asset-light marketplace model, connecting travelers with a broad network of suppliers, including airlines, hotels, accommodation providers, and ground transport operators.
  • MakeMyTrip has a growing presence in the United Arab Emirates, where it offers localized travel products and services such as air ticketing and hotels.

The deal

Type
acquisition

Founders

  • Deep Kalra, Founder & Chairman
  • Rajesh Magow, Co-Founder & Group Chief Executive Officer

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