Stake sale · Commerce & Consumer Brands

Estee Lauder buys remaining stake in Forest Essentials

By Startup Enthusiast · 5 March 2026

What they do

Forest Essentials makes luxury Ayurvedic skincare and wellness products for consumers

Estee Lauder acquires full ownership of the Indian brand for an undisclosed amount

The deal closes later this year after regulatory approvals are secured

The Estee Lauder Companies is acquiring the remaining stake in Forest Essentials.
This transaction results in full ownership of the Indian beauty brand by Estee Lauder.
The financial terms of the deal remain undisclosed to the public.
The acquisition follows a long-standing relationship between the two entities.
Estee Lauder initially invested in the brand back in 2008.
Its holding increased to 49% in 2020 before reaching majority control.
The deal is expected to close later this year in 2026.
Completion is subject to receiving necessary regulatory approvals from authorities.

Forest Essentials operates as a luxury Ayurvedic skincare and wellness brand.
It offers products including skincare, haircare, and general wellness items.
The brand positions itself among India’s top luxury beauty companies.
Founder Mira Kulkarni established the brand in 2000.
She is expected to remain involved in the company's operations.
The business serves consumers seeking high-end natural beauty solutions.
Revenue reached Rs 578 crore in fiscal year 2025.
Profits rose significantly to Rs 123 crore in FY25.
Growth was supported by an 18% increase in revenue from the previous year.