Launch · Commerce & Consumer Brands

Peping pivots to functional beverages after feedback

By Startup Enthusiast · 25 August 2026

What they do

Peping makes functional beverages focusing on gut health, immunity, and nutrition

It raised ₹25 lakh from co-founders Chirag Maheshwari and Pratik after pivoting from gut-health programmes

Sales are ~80% from Bengaluru; it plans to expand across Indian cities before going international

Peping pivoted from gut-health programmes to functional beverages after consumer feedback.
The company raised ₹25 lakh from co-founders Chirag Maheshwari and Pratik as initial investment.
It also raised external capital from investors aligned with its long-term vision.
Peping aims to compete with Coca-Cola and Pepsi.
Sales are ~80% from Bengaluru and ~20% from Mumbai, Hyderabad, Chennai.
The brand focuses on ingredient transparency, functional benefits, modern packaging, consumer education, and creator-led communication.

India's beverage market is shifting towards health, functionality, ingredient transparency, and convenience.
Co-founder Chirag Maheshwari had startup experience at Flatheads and wanted to build his own venture for years.
The pivot was driven by consumer feedback, showing the importance of listening to the market.

Peping makes functional beverages for modern consumers, focusing on gut health, immunity, and nutrition.
Its brand principles include ingredient transparency, functional benefits, modern packaging, consumer education, and creator-led communication.
Sales are concentrated in Bengaluru (~80%), with the rest from Mumbai, Hyderabad, and Chennai.
The company plans to expand distribution across more Indian cities before entering international markets.

Product: Low-calorie prebiotic fizzy drinks and probiotic digestive shots designed for daily consumption
Customers: Health-conscious Indian consumers seeking functional beverages for digestive and daily wellness
How it makes money: D2C wellness FMCG brand with retail and online distribution
What sets it apart: Affordable, shelf-stable functional soda adapted to Indian preferences with dual format products