Results · Commerce & Consumer Brands

Pee Safe narrows losses, revenue jumps 46%

By Startup Enthusiast · 5 January 2026

What they do

Pee Safe sells sanitary, personal hygiene, and intimate care products

It reported Rs 82 crore revenue in FY25, up 46%, and losses fell 69% to Rs 4 crore

The company is near breakeven and close to the Rs 100 crore revenue milestone

Pee Safe reported its financial results for FY25.
Revenue from operations grew 46% to Rs 82 crore from Rs 56 crore in FY24.
Losses dropped 69% to Rs 4 crore from Rs 13 crore in FY24.
Total expenses rose 24% to Rs 86.5 crore from Rs 70 crore in FY24.
Cost of materials was Rs 27 crore, 31% of total expenditure.
Advertising and promotional spending was Rs 26 crore, up 16%.
Employee benefit expenses were Rs 13 crore, up 18%.
The company spent Rs 1.05 to earn every rupee, improved from Rs 1.25 in FY24.

The company is near breakeven and close to the Rs 100 crore revenue milestone.
EBITDA margin was -4.15% in FY25, showing improved operational efficiency.
Return on capital employed (ROCE) was -46.25% in FY25, still negative but improving.

Pee Safe is a personal hygiene and wellness brand based in Gurugram.
It sells products in categories: Toilet Hygiene, Menstrual Care, Intimate Care, and Grooming.
Its brands include Pee Safe, FURR, and DOMINA.
Sales channels include online marketplaces, offline retail, and direct-to-consumer.
The company has raised $13.55 million in total funding to date.

The company is near breakeven and close to the Rs 100 crore revenue milestone.

Product: s hygiene brand
Customers: Consumers seeking personal hygiene, intimate care, and women's menstrual and hormonal wellness products.
How it makes money: Generates revenue by selling branded personal hygiene, menstrual care, and wellness supplement products through online and offline channels.
What sets it apart: Established category creator in toilet hygiene sprays with multi-category presence across menstrual health and nutraceuticals.