Partnership · Financial Services

Paytm partners with CaratLane for jewellery purchases

By Startup Enthusiast · 4 September 2026

What they do

Paytm provides a digital payments platform for mobile recharges, bill payments, and financial services like insurance and margin trading

The company partnered with CaratLane to allow users to buy jewellery directly through the Paytm app using accumulated Digital Gold

This integration connects digital gold savings with physical jewellery consumption while providing CaratLane access to Paytm's large consumer base

Paytm users can now browse and purchase CaratLane jewellery directly within the Paytm application.
Customers can redeem their accumulated Digital Gold balance to pay for jewellery purchases.
Any remaining balance can be settled using UPI, credit cards, debit cards, or net banking.
The catalogue features a wide range of items including rings, earrings, necklaces, and bangles for various occasions.
CaratLane handles all packaging, order fulfilment, and home delivery services for the purchased items.
Users can conveniently track their jewellery order status directly through the Paytm interface.

The partnership bridges the gap between digital savings and physical jewellery consumption for users.
CaratLane gains access to a massive consumer base by leveraging Paytm's existing digital platform.
Paytm continues to expand its ecosystem by integrating lifestyle and retail shopping features.

Paytm offers a wide array of services including UPI payments, mobile recharges, and bill payments.
The platform provides financial products like insurance, credit cards, and a margin trading facility.
Paytm for Business offers payment solutions such as QR codes, Soundbox, and card machines for merchants.
Digital Gold is 24K pure gold provided by MMTC-PAMP and stored in insured vaults.
Users can purchase Digital Gold through one-time transactions or SIPs (Systematic Investment Plans) on a daily, weekly, or monthly basis.
All jewellery prices displayed on the app include making charges and applicable GST.