Launch · Consumer Internet & Media

OMTV streams Indic tales, plans e-commerce and events

What they do

OMTV is a streaming platform founded in 2017 by Nitin Jai Shukla, focusing on authentic Indic storytelling

The platform has 4 lakh users globally and is backed by a pre-seed round in 2024, though the amount is undisclosed

OMTV plans to expand into e-commerce for Indian goods and cultural events, but a theme park is not confirmed

OMTV is a streaming platform founded in 2017 by Nitin Jai Shukla, who previously worked on mythological content for Star, Hotstar, and Eros Now.
The platform focuses on authentic Indic storytelling, aiming to fill a gap left by mainstream media.
OMTV has 4 lakh users globally and operates in 158 countries.
The platform was initially self-funded, later joined by Nitin's wife as co-founder and a family friend as investor.
OMTV faced challenges like server crashes during high-traffic events such as Ram Mandir and Mahakumbh 2024.
A pre-seed round in 2024 helped fuel growth, with a focus on content over flashy technology.
OMTV uses vertical videos to engage younger audiences and balances depth with short-form appeal.

OMTV's focus on Indic storytelling taps into a growing demand for cultural education among young parents.
The platform's success is attributed to emotional resonance and impactful storytelling, such as the Gita tale 'Kalam'.
Live events have increased engagement, proving the appeal of niche content.
Nitin Jai Shukla's background in media and his father's influence as a Vedic scholar helped shape OMTV's mission.

OMTV is a streaming platform that focuses on Indic storytelling, offering content that blends tradition with modern presentation.
The platform targets a global audience, with users in 158 countries.
OMTV's content includes mythological and spiritual stories, aimed at educating and engaging younger audiences.
The platform uses vertical videos to cater to short-form content consumption trends.
OMTV plans to expand into e-commerce for authentic Indian goods and cultural events.

OMTV plans to expand into e-commerce for authentic Indian goods.
The platform aims to host cultural events and may explore education initiatives.
Nitin Jai Shukla envisions a spirituality theme park, though this is not confirmed.

Nitin's wife (co-founder) — Co-founder of OMTV, though details about her background are not provided.
family friend (investor) — Invested in OMTV, though details about their background are not provided.